You’ve probably heard that advertising your business on Google is a great way to reach new customers, but with so many different types of ads, it can be hard to know where to start. Do you need a text ad or a video ad? What about a shopping ad or display ad? We’re here to […]
How Content Marketing Drives Sales For Your Business
The days of flashy advertising easily swaying consumers are long gone. Today’s customers are savvy enough to spot an advertisement from a mile away and are generally uninterested in any sort of sales talk. That’s why it’s so important for businesses to invest in content that can generate value for customers even before they decide […]
What Are Negative Keywords In Google Ads and How to Use Them?
Like most people, you probably think of keywords as the words and phrases you want potential customers to use when searching for your products or services. And while that’s true, there’s another type of keyword that can be just as important to your Google Ads campaigns: negative keywords. Adding negative keywords to your campaign ensures people […]
Are Google Ads Worth It For Your Business?
It would be really great if there was a way for customers to land on your web page with a few clicks at the most convenient time, exactly when they’re looking for your product or service. Luckily, Google Ads can do just that. As easy as this sounds, it takes more than setting up ads […]
What Is Competitor Content Analysis and How to Conduct One
Competition is everywhere. In today’s digital age, your competition is not just the businesses down the street. With a global market and social media at our fingertips, companies large and small are vying for attention from the same customers that you are. This is why competitor content analysis is so important. By analyzing what your […]