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Advertising ROAS Calculator

  • Options

  • How much a month do you want to spend on digital ads?
    If you don't know, start with 10-50% of your total monthly marketing budget and adjust after you see your ROI.
  • How much are you paying to run your campaigns?
    Include your staff or agency fees for management and systems, but not other marketing efforts. Most agencies typically charge 15-20% of ad spend plus fees for landing page management.
  • How much are you willing to pay per click?
    Depending on your network, ad type, targeting, competition, and other factors, you can expect to pay between $1-$10 per click. You can use Google Keyword Planner to help you figure this number out... or chat with us and we'll help!
  • How often does a landing page visitor turn into a lead?
    Average conversion rates for true landing pages are about 2.6%. Here's some tips to help you increase your conversion rate.
  • How valuable is your average customer?
    You should figure out if you want to measure your initial purchase or their lifetime value.
  • What percentage of your leads does your sales team convert to new customers?
    Having a great sales process that provides management tools to improve and monitor this rate is critical!
  • Results

  • How many clicks to your website.
  • How many leads you'll get at your landing page conversion rate.
  • Your lead acquisition cost.
  • The amount a lead is worth on average.
  • How many close deals you should do based on close percentage.
  • Total cost per completed customer acquisition.
  • How much revenue you should generate with this campaign.
  • How much profit you should generate with this campaign.
  • How much ROI (in percent) you should generate with this campaign.


  • Notes: all figures are estimates and are not a guarantee of results, but instead used for reference and prediction of performance. Individual skills in ad management, offer creation, landing page design, copywriting, and more play a major role in your overall performance.


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Air Force veteran and online marketing authority, Micha is a pragmatic problem solver with relentless dedication to his clients’ success-- with a passion for helping businesses achieve exponential and sustainable growth. He serves clients as a strategic partner who believes in addressing their digital challenges head-on by implementing quantifiable best practices. His hobbies include billiards, chess, mountain climbing, and traveling with his loving wife and kids.