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Advertising ROAS Calculator

Instantly Calculate Your Google and/or Facebook Advertising ROI

Use this calculator to help you project your advertising campaign before you start investing so you know your advertising ROAS before you begin. If you're not quite sure how to use this, read this article to learn about advertising ROAS first.

  • Options

  • How much a month do you want to spend on digital ads?
    If you don't know, start with 10-50% of your total monthly marketing budget and adjust after you see your ROI.
  • How much are you paying to run your campaigns?
    Include your staff or agency fees for management and systems, but not other marketing efforts. Most agencies typically charge 15-20% of ad spend plus fees for landing page management.
  • How much are you willing to pay per click?
    Depending on your network, ad type, targeting, competition, and other factors, you can expect to pay between $1-$10 per click. You can use Google Keyword Planner to help you figure this number out... or chat with us and we'll help!
  • How often does a landing page visitor turn into a lead?
    Average conversion rates for true landing pages are about 2.6%. Here's some tips to help you increase your conversion rate.
  • How valuable is your average customer?
    You should figure out if you want to measure your initial purchase or their lifetime value.
  • What percentage of your leads does your sales team convert to new customers?
    Having a great sales process that provides management tools to improve and monitor this rate is critical!
  • Results

  • How many clicks to your website.
  • How many leads you'll get at your landing page conversion rate.
  • Your lead acquisition cost.
  • The amount a lead is worth on average.
  • How many close deals you should do based on close percentage.
  • Total cost per completed customer acquisition.
  • How much revenue you should generate with this campaign.
  • How much profit you should generate with this campaign.
  • How much ROI (in percent) you should generate with this campaign.


  • Notes: all figures are estimates and are not a guarantee of results, but instead used for reference and prediction of performance. Individual skills in ad management, offer creation, landing page design, copywriting, and more play a major role in your overall performance.


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Air Force veteran and online marketing authority, Micha is a pragmatic problem solver with relentless dedication to his clients’ success-- with a passion for helping businesses achieve exponential and sustainable growth. He serves clients as a strategic partner who believes in addressing their digital challenges head-on by implementing quantifiable best practices. His hobbies include billiards, chess, mountain climbing, and traveling with his loving wife and kids.