About Us
Make Every Click Lead to Unstoppable Growth.
Our Focus is Discovering, Testing, & Evolving Ways to Help Home Service Contractors Grow
In the bustling world of digital marketing, we noticed a major gap—home service contractors were often left behind, navigating the vast digital landscape without a compass. That's when Search Click Grow was born.
Our mission is to empower home service contractors to build thriving businesses without sacrificing what matters most - their families, health, and quality of life. We provide both accessible insights and premium growth strategies specifically designed for the unique challenges contractors face.
Our Vision
We envision a world where every home service contractor has the tools, knowledge, and support to grow their business exponentially. We aim to be the go-to resource, providing a blend of free and premium solutions that drive real results. And as we guide contractor businesses towards success, we're committed to fostering a culture where our team thrives both professionally and personally.
Meet the Team: The Core SCG Members That Help Make the Marketing Magic Happen.
Micha McLain
Micha McLain is known for his straightforward demeanor, "zero-bullshit" education style, and unwavering commitment to his clients' success. Growing up in his family's paint contracting business—and venturing into serial entrepreneurship—he's no stranger to the rollercoaster of building a company from scratch. His Air Force service honed his discipline, determination, and knack for streamlining SOPs, all of which translate into his no-nonsense, systematic approach to building businesses. Micha's battle-tested strategies have shaped Fortune 500 trajectories and supercharged countless SMEs. Now, as the driving force behind Search Click Grow, he leverages his diverse experience to give contractors a true blueprint for success. He's a devoted family man with eclectic hobbies, both indoors and out in nature— and has a fierce commitment to developing work-life harmony. If you're looking for a results-driven growth guru with iron-clad integrity, Micha's got your back.
Kari McLain
Mafalda Taborda
Content Director
Mafalda leads our content strategy and execution across all channels, ensuring our clients receive high-quality, engaging content that drives results. With a background in storytelling and digital marketing, she has a talent for turning complex ideas into compelling narratives that resonate with target audiences. Mafalda oversees our team of content writers, social media specialists, and video production professionals, ensuring every piece of content aligns with our clients' goals and speaks directly to their ideal customers. Her strategic approach to content marketing has helped numerous home service contractors establish authority in their markets and connect meaningfully with potential customers.
Michael Lin
Client Success Manager
Michael ensures that every client receives exceptional service and achieves their growth goals. He builds strong relationships with our contractor clients, conducting regular check-ins and quarterly business reviews to ensure satisfaction and identify new opportunities. Michael leads our team of account managers and client onboarding specialists who guide contractors through every step of their growth journey with Search Click Grow. His commitment to client success has resulted in outstanding retention rates and numerous referrals from satisfied clients who have transformed their businesses with our help.
Aftab Kahn
Ads Director
Aftab brings precision and data-driven expertise to our paid advertising strategies. With extensive experience in Google Ads, Facebook/Meta advertising, and other digital platforms, he helps our contractor clients maximize their advertising ROI and generate quality leads consistently. Aftab leads our team of advertising specialists who create, optimize, and manage campaigns that put our clients in front of their ideal customers at the perfect moment. His analytical approach combined with creative insight ensures that every advertising dollar works as hard as possible for our clients' businesses.
Grow Your Contractor Business Without Sacrificing What Matters Most
Stop the constant hustle and grind. Build a business that thrives, so you can focus on your family, your team, and your future.
Owning a home service business isn’t just a job— it’s who you are. You've mastered the art of turning houses into homes and dream of turning all your hard work into your legacy.
But growing your business? That can feel like an uphill battle.
If you’re like most business owners, you’re up at dawn, working late into the night, chasing leads that go nowhere, and wondering, “How do I grow this business without sacrificing everything that matters to me?”
The truth is, it’s not just your business that feels the weight—it’s your life.
The lunches on the run and missed dinners... the weekends spent catching-up instead of with your family... the stress of wondering if you’ll even have enough work next month... The constant hustle can leave you feeling drained, questioning if it’s even worth it.
At Search Click Grow, we see you. We know that behind every brushstroke is someone working hard for a better future—for your family, your team, and the life you’ve dreamed of.
That’s why we don’t just send you leads. We build you proven systems that you break through those growth challenges and unlock your full business growth potential.
Imagine what it would feel like to be home at the end of the day knowing your business is sustainably growing and you’re fully present for the people who matter most...
Because when your business thrives, so does your family, your team, and your community. Let us help you build something that lasts—without the overwhelm, the guesswork, or the constant sacrifice.
Your business. Your life. Let’s make them both better and help build your legacy together.
Our Process
At Search Click Grow, we don’t just help you aim for growth—we give you the framework to make it happen.
The Customer Acquisition Framework (CAF) is designed to transform your local home service business by optimizing every step of your customer's journey, creating a streamlined process for consistent, measurable results.
With the Customer Acquisition Framework, you’ll have a clear plan to attract, convert, and delight your customers—all while building a business that’s engineered for long-term success.
Our Core Values
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Integrity
Beyond just honesty, integrity is the foundation of everything we do at Search Click Grow. We forge genuine, transparent relationships with our contractor clients built on mutual trust and respect. We believe in setting realistic expectations and delivering on our promises. When challenges arise—as they inevitably do in marketing—we address them directly and truthfully. Our contractor clients trust us because they know we'll always provide honest assessments and recommendations, even when they're difficult conversations. This transparency extends to our internal team communications, creating an environment where everyone can speak openly and authentically.
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Family
At Search Click Grow, we believe in treating both our team members and clients as family. This means communicating with respect and empathy, supporting each other through challenges, and celebrating successes together. We understand that our contractor clients are building businesses to support their own families, and we honor that responsibility by treating their businesses with the same care we would our own. Internally, we recognize that our team members have lives beyond work, and we foster a culture that respects work-life harmony. We support each other during personal challenges and create space for team members to be present for important family moments. This family-oriented approach creates stronger bonds, deeper loyalty, and more meaningful working relationships.
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Focus
We maintain purposeful focus in everything we do, ensuring our efforts align with business objectives—both ours and our clients'. For our contractor clients, this means we concentrate on strategies and tactics that deliver measurable results rather than chasing marketing trends that don't serve their specific needs. We help contractors cut through the noise and focus on what truly matters for growing their businesses sustainably. Internally, we keep our communications and projects purposeful and aligned with our company goals. We value efficiency and intentionality, making deliberate choices about where to invest our time and resources. This focused approach allows us to deliver exceptional results for our clients while maintaining the work-life harmony we value so deeply.
Why Choose Us?
Our team lives and breathes the art, science, and psychology of marketing, design, and sales. We like facts and figures, but we also like to have fun... and we know you can have it both ways.
At Search Click Grow, we’re all about the experience. We design simple, compelling, and functional websites that make it easy for users to quickly find exactly what they’re looking for when they arrive at your site and then convert them into paying customers. It’s about creating an online experience that transforms visitors into followers and customers into ambassadors.
We do this by listening to you, understanding your target audience, and putting our extensive knowledge to exceed your business goals and change the way you think about the potential of growth online.
Growth isn't a sprint- it's a marathon. We're in it for the long haul when you're ready to take that first step towards the finish line with us.
We Work Hard to Earn Our Clients' Continued Trust!
"This company is next level. The results we’ve had with our google campaigns have been way better than ever expected, but that’s not the kicker. The real kicker is the team. Micha & Kari are always super responsive, fast acting with changes, and suggestions. It’s obvious that they do not care about the money as much as they care about their clients success. Since we’ve hired SCG, we have been able to bring on 2 more crews and keep them busy full time. It also helps that Micha is a wealth of knowledge in not only marketing, but also business success in general. They have went above and beyond on countless tasks for us. Keep up the great work team!"
