The contractor marketing agency built for operators ready to build a legacy.
Founded in 2020 by Micha and Kari McLain. Specialized in home-service contractors. Built around how your business actually runs to grow — not how a generic agency wishes it ran.
Hundreds of home-service contractors across the US and Canada trust Search Click Grow with their marketing — painters, landscapers, flooring, roofing, builders, restoration, and deck & fence.
A Contractor Marketing Agency Built Differently.
Search Click Grow started in 2020 with one thesis: home-service contractors deserved an agency that actually understood their business. Most marketing agencies treated contractors as generic small businesses — same playbook as dentists, same approach as restaurants, same vague promises about "growth" with no real plan to deliver it.
That approach was failing contractors. Hard-working operators were spending real money on marketing and seeing none of it convert. Leads that ghosted. Websites that looked nice but didn't book jobs. SEO reports full of metrics that didn't move revenue.
Micha and Kari McLain built Search Click Grow to be the opposite of that. A specialist agency, not a generalist. A diagnostic process, not a sales pitch. Systems that operate as part of a contracting business, not parallel to it.
The first few years were spent in the work — building, testing, breaking, and rebuilding the playbook with real contractor clients. What worked got systemized. What didn't got abandoned. The roster grew. The system got tighter. The results got more predictable.
Today, Search Click Grow serves hundreds of home-service contractors across the United States and Canada. The system that was being built in 2020 now runs every day across painting contractors, landscapers, roofers, flooring installers, builders, restoration contractors, deck and fence companies, and home-service franchises. The mission stays the same as the day the company started: help home-service contractors build the kind of predictable growth that doesn't depend on the owner showing up tomorrow.
Our Vision: Be The Most Trusted Contractor Marketing Agency
Search Click Grow is out to become the most trusted contractor marketing company in the country. Not necessarily the biggest, and not the loudest — the most trusted. The kind of company a contractor recommends to the guy they met at the supply house, because the work actually changed their business. And the kind of place where the team building that work gets to become the best version of themselves along the way. Those two things aren't separate goals. A team that's growing, supported, and proud of the work is the only kind of team that can earn that level of trust in the first place.
Our Mission: Help 1,000 contractors build predictable growth.
Behind that number are real people. The painter who hasn't taken a full weekend off in three years. The roofer answering the phone at his daughter's recital because he can't afford to miss the lead. The remodeler who built something good with his hands but is drowning in everything he never signed up for — the marketing, the follow-up, the hiring, the late nights doing quotes after the kids are in bed. These are people who took a real risk to build something of their own, and most of them are working harder than anyone realizes for less freedom than they deserve.
That's who the team shows up for. Predictable growth isn't a slogan here — it's what changes a contractor's actual life. Lead flow that doesn't dry up when the season turns. Revenue that keeps coming in while the owner is at the lake with their family. A business that runs on systems instead of the owner's exhaustion. Something that could be sold or handed down someday, because the whole operation doesn't live in one person's head anymore.
Most contractors never get there. Not for lack of skill or effort — they're some of the hardest-working people anywhere — but because nobody ever showed them how to build the business around the craft. That's the gap the whole team pours itself into closing. Every website, every campaign, every coaching call is one contractor closer to a thousand.
How Search Click Grow Works
The approach is straightforward and no-nonsense. No jargon meant to make simple things sound complicated, no strategy built on the flavor of the month. Everything the team recommends has been run, tested, and proven inside real contracting businesses — often SCG's own systems first, then hundreds of clients after.
But the work goes deeper than services. Handing a contractor a website and walking away doesn't change much if the owner is still thinking small. The real shift is a growth mindset: helping an operator see the business as something that can be built, systematized, and scaled, not just a job they happen to own. That's the part most agencies skip, and it's the part that actually sticks.
And it runs in both directions. The same care that goes into a client's growth goes into the team's. When the people doing the work are supported, developed, and growing themselves — professionally and personally — the work gets better, and the contractors on the other end feel it. Taking care of the team and taking care of the client aren't competing priorities. One makes the other possible.
Meet the Founders Behind Search Click Grow
Micha McLain
Micha has spent nearly two decades building marketing systems for home-service businesses, starting in video production and digital media before founding Search Click Grow in 2020. He's the host of the Search Click Grow podcast on Spotify and YouTube, a daily educational contributor on social media, and the lead voice behind the diagnostic process every SCG client walks through. Micha is the operator's operator — comfortable in both the strategy room and the field. He's spoken at industry events, can be found at events with the Elliott Group on contractor education, and is known for the kind of direct, no-fluff communication that contractors actually respond to.
Kari McLain
As chief marketing officer, Kari sets the creative and marketing direction on both sides of the business — how Search Click Grow itself shows up, and how every client's brand, website, and content comes together. Design is where she goes deepest: she runs the web department directly as its director and lead designer, and she built the design systems behind every website and brand identity the agency ships. She's the one obsessing over how a page actually looks and works: the layout, the visual hierarchy, the details a homeowner feels before they can name them. The standard she holds the agency's own marketing to is the same one your project gets built against.
Meet the Core Team
Beyond the founders, a core leadership team runs the departments your work moves through — and behind each of them sits a production team of directors and specialists across websites, branding, SEO, content, and paid advertising.
Carter Grooms
Carter is usually the first person you'll talk to at SCG. He leads the Breakthrough Calls where your business gets assessed honestly before anything's recommended. He's also a lead coach inside the Contractor Domination program, which means he's someone who spends every week coaching contractors through the same problems you're bringing to the call.
Michael Lin
Michael is the person who makes sure nothing about your account falls through the cracks. He oversees client relationships across the roster, keeps every account on track against its plan, and coordinates across the service divisions so your website team, content team, and ads team are working from the same picture of your business — not three different ones.
Mafalda Taborda
Mafalda leads the content engine of Search click grow and our clients— the editorial standards, the writer team, and the production system behind every blog post, project showcase, and page of website copy that ships with your name on it. When your content sounds like you instead of sounding like AI or a content mill, that's her department doing its job.
The Web Design & Development Team
Kari runs the web department directly, as its director and lead designer — and she runs it tight. Every designer on the team is trained against a strict set of standards and detailed SOPs she built and enforces, so the quality holds no matter whose hands a project is in. She's hands-on in developing each designer, and she still takes on builds of her own. When your site gets built here, it's coming from a team trained by the person who set the bar — turning your brand and your services into a website engineered to book jobs, not just look good.
Himu Nahid
Builds and designs client websites across the roster, translating each contractor's brand into a site that converts.
Matthew Dunbar
Designs and builds client sites, with an eye on the layout and structure that turn visitors into booked estimates.
Pablo Morán
Produces client websites end to end, from design through build, keeping every page consistent with the brand it carries.
Your Friends on the Client Support Team
Day to day, these are the people you'll actually talk to the most. They manage communication inside your account, keep the work moving through production, and make sure your requests land with the right specialist instead of sitting in a queue.
Luis Palacios
Coordinates accounts, builds client relationships, owns reporting workflows, and bridges your requests into the production team.
Alex Pina
Manages day-to-day client communications, onboarding, and support to keep the work moving forward.
The 4 Core Values We Actually Run On
Plenty of companies frame values for a wall and forget them by lunch. These four are different — they're how decisions get made, how people get treated, and how the team shows up when nobody's watching.
Integrity
The relationships here are built on honesty, trust, and respect — the boring, unglamorous kind that actually lasts. The team does what it says it'll do. And when a hard conversation needs to happen, it happens directly, early, and with respect, instead of getting buried until it's worse.
Teamwork
Nobody succeeds alone at Search Click Grow — not a single team member, not a single client. The team collaborates in the open, celebrates the wins together, and works through the hard stretches with empathy and accountability rather than finger-pointing. When your project is moving through the agency, it's not sitting with one person hoping they don't drop it. It's carried by a team that has each other's backs and yours.
Focus
Attention is the most valuable thing anyone has, so the team guards it. Energy goes toward the high-impact work that actually moves your business — not the busywork, not the shiny distractions, not the activity that looks productive but changes nothing. Clarity of purpose in the small choices is what produces real results in the big ones.
Fun
Great work and good energy aren't opposites — they feed each other. The team brings genuine positivity, humor, and enjoyment to the work every day, and it's not a perk or an afterthought. When people love what they do, it shows up in the quality of the work, and clients feel the difference on the other end.
The Core Beliefs that Drive How We Work at Search Click Grow
"The way you do one thing is the way you do everything."
This is the one that runs underneath all the others. How the team handles a tiny detail nobody would notice is how it handles the things that decide whether a client wins. Integrity, accountability, and perseverance aren't words on a wall here — they're the defaults, applied to the small stuff precisely because the small stuff is never actually small.
The Contractor is the Hero, Not Us
A homeowner doesn't hire a contractor because of the agency behind them. The whole job is to make the contractor look like the obvious choice — then get out of the way. When a client's business takes off, the credit belongs to the operator who built it, sweat and all. The team is proud to be the guide. It has no interest in being the hero of someone else's story.
Diagnose Before Prescribing
Selling a service before understanding the problem isn't just bad business — it's a kind of malpractice. So every relationship starts with an honest conversation, and if there's no real fit, the contractor still leaves with a direction, even when that means pointing them to someone else. Being trusted matters more than closing the deal.
Strong Systems Beat Heroics
Anyone can grind. The team has watched too many good contractors burn themselves out being the only thing holding their business together. The work isn't to become another thing a client depends on forever — it's to build the systems that let the owner finally step back, breathe, and trust that it all keeps running without them.
What We Do to Help Contractors Grow
Hundreds of home-service contractors work with Search Click Grow at four different levels. No matter which level fits, it all starts the same way: with a conversation.
Agency Services
If you want marketing handled completely, the team builds and runs the whole stack: website, SEO, ads, CRM, follow-up systems, reviews. You stay in the field. Your marketing machine runs without you micromanaging it.
Contractor Coaching
If you'd rather own the system yourself, Contractor Domination coaching teaches you and your team to build it. Weekly live sessions, templates, SOPs, and the same playbook used inside the agency. You graduate with the system installed in your business, not parked in ours.
Education Events
If you're not ready to commit to a program but want to learn the system, the workshops and live events give you a working slice of it in a single sitting. One-day workshops, multi-day intensives, and the annual Contractor Domination event, taught by the same people who run the coaching program.
Partner Program
If you're past $1M and ready for executive-level support, the Partner program brings fractional CMO and COO horsepower into your business on a performance-structured basis. Application only. The roster stays small on purpose, capped at what can actually be delivered on.
We Work Hard to Earn Our Clients' Continued Trust!
It's Easy to Get Started
Everything begins the same way — with a conversation. One thirty-minute call, and it's the same starting point whether a contractor is curious about the agency, the coaching program, or Partner-level support.
More About Search Click Grow
Common Questions About Search Click Grow
Search Click Grow was founded in 2020 by Micha and Kari McLain. The agency was built specifically to serve home-service contractors — not as a generalist agency that happened to take contractor clients. Every year since founding has been spent refining the playbook with real contractor accounts.
