Build a Contracting Business That Runs Without You
You didn't start this to work eighty hours a week. Contractor Domination is the twelve-month coaching program for home-service contractors who are done being the bottleneck. Install the system. Build the team that runs it. Turn the business into an asset instead of a job.
Nearly 100 home-service contractors have moved through Contractor Domination cohorts since the program launched. Member outcomes include revenue increases, time freed up out of the field, and operations that finally run without the owner doing every job.
What's Probably Going On Right Now
Revenue keeps climbing — but profit doesn't follow at the same rate. Lead flow is unpredictable: feast in spring, famine in fall. Marketing money disappears every month without anyone able to say exactly what it produced. Sales conversations get won or lost based on who's available that day. Production runs because you're on every job. Customer follow-up happens when there's time — which is never. The phone never stops ringing, and somehow the business still feels stuck.
Most coaching programs sold to contractors treat the symptoms. They sell scripts, templates, ad strategies, leadership content. You implement pieces. Some things improve. The fundamentals don't change because the underlying problem isn't tactical — it's structural.
Your business doesn't have a system. So every problem keeps coming back.
What's at Stake vs. What's Possible
The gap between those two pictures isn't talent, work ethic, or industry. It's whether you've installed the right system or not. The contractors who get to the second picture installed it deliberately. Almost none of them figured it out alone.
Without a system:
You stay stuck at the same revenue ceiling. You burn out. You miss your kids' games. You work through every vacation. The business depends on you doing everything — which means selling it would be impossible, because there's nothing to sell. Just a job with extra responsibility.
With a system:
Predictable revenue that doesn't depend on what season it is or where you happen to be that week. A team that runs the day-to-day without constant intervention. Marketing that produces leads on cadence. Sales that closes without your heroics. Production that ships work profitably. Customers who refer the next ones. A business you could sell, scale, or step away from — because the operating machinery doesn't live in your head anymore.
Your Curriculum Path Starts with the SCALE Auditor
Before any coaching call, before any module, before any 1-on-1 — you complete the SCALE Auditor. It's a 50-question diagnostic that takes 10 to 15 minutes and assesses your business across ten divisions: Marketing, Nurture, Sales, Production, Advocacy, Mindset, Goals, Finance, Team, and Legal & Risk.
You walk out with:
✓ An overall business grade
✓ A grade for each of the ten business divisions
✓ A personalized 12-month action plan built from your specific responses
The Auditor isn't a generic personality quiz. It's the diagnostic that determines where to start the curriculum, which modules matter most for your situation, and what the highest-leverage moves are in your first 90 days. Existing members retake it periodically to track progress over the program year.
The 6-Phase Curriculum
Contractor Domination is the one-year structured coaching program that walks you through installing the full operating system for your contracting business. Not a course library to consume on your own time. Not a one-off workshop. Not a vague mastermind where everyone talks about their feelings.
A working system across the six areas that actually determine whether a contracting business grows: how leads come in, how they get nurtured into estimates, how estimates get closed into contracts, how the work gets delivered, how customers get converted into the source of the next wave of business, and how you build the team that runs all of it without you.
Your curriculum path is personalized — based on your SCALE Auditor results and onboarding assessment, the program meets you where you actually are instead of forcing every contractor through the same fixed sequence.
Marketing
How your business generates qualified attention from the right homeowners — websites, SEO, ads, content, brand, and the operating cadence that produces predictable lead flow.
Nurture
What happens to a lead between the moment it arrives and the moment a sales conversation gets scheduled. Follow-up sequences, response systems, qualification flows, and the CRM operations that protect every dollar of marketing spend you've already made.
Sales
How estimates turn into signed contracts. The frameworks, scripts, objection handling, proposal architecture, and pricing discipline that produce predictable close rates instead of leaving every conversation to chance.
Production
How the work actually gets shipped. Scheduling, crew management, quality standards, customer communication during the job, and the operational systems that let production run without you on every site.
Advocacy
What happens after the job is done. Review generation, referral systems, customer reactivation, and the customer-lifecycle work that turns one completed job into the source of three more.
Team
How you build the people structure that runs everything else. Hiring, onboarding, training, compensation, culture, and the leadership operating rhythm that lets you step out of the day-to-day without the business falling apart.
Want to Learn More?
That's part of what the breakthrough diagnostic call is for.
What's Included
The one-year program includes everything you need to install the system. The point of the program isn't to consume content. It's to install the system. Every component is built around making your implementation actually happen.
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Onboarding and SCALE Assessment
your diagnostic and personalized 12-month action plan
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Weekly live coaching calls
with Micha and Carter — Q&A and group implementation work
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3 one-on-one strategy calls
with Micha or a specialist over the program year — personalized application of the curriculum to your specific business
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Complete video course library
self-paced modules across all six curriculum phases
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Homework, workbooks, and implementation assignments
the work that gets done between calls
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SOPs, templates, and ready-to-use tools
proposals, follow-up sequences, hiring docs, training docs, scripts, dashboards
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Contractor Domination community access
private member community for peer support, real-time problem-solving, and accountability
Who This is For
The program is built for home-service contractors at specific stages of the business. It's the right fit if:
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Your revenue is in the $100K to $3M+ range
You're past the initial start-up phase, with enough revenue to justify systems work, but not yet at the executive-engagement scale of Partner-level work.
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You're running the business yourself
and ready to build the operating machinery that lets you step out of day-to-day execution.
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You're willing to do the implementation work
between calls, you're not looking for someone to do it for you.
Who This is Not For
The program isn't right for everyone. The honest qualifiers:
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You want done-for-you execution
The program installs the systems, but you do the implementation. If you want the agency to run your marketing, sales follow-up, and production systems for you, the agency services are the right path for you.
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You don't have bandwidth to implement
The program assumes you have the bandwidth to actually do the work between calls. If you can't carve out implementation time, you'll end up frustrated. Better to wait for a stage where you can commit.
Meet Your Coaches
Supporting coaches and guest experts rotate in across the curriculum for specialized topics — operational scaling, branding, hiring, financial systems, and trade-specific deep dives.
Micha McLain
Co-Founder, CEO, Lead Coach
Micha leads the curriculum design and the weekly coaching format. Almost two decades of work inside home-service contractor businesses, marketing leadership across hundreds of paint, landscape, roofing, and restoration accounts, and the operator's perspective on what actually works in the field. Host of the Search Click Grow podcast.
Carter Grooms
Head of Sales, Lead Coach
Carter leads the sales portion of the curriculum and serves as a coach across cohort calls. Direct background in contractor sales conversations, proposal architecture, and the conversion mechanics most coaching programs gloss over.
The ROI Backed Guarantee
Most coaching programs ask members to take all the risk. Pay the tuition, hope it works, accept the loss if it doesn't.
Contractor Domination operates differently. The commitment is to keep working with you until the system is installed and producing measurable outcomes — not just until the twelve-month calendar runs out. Specific guarantee terms are walked through on the application call before any agreement gets signed.
The point isn't to remove your effort — implementation still requires real work. The point is to remove the risk of trying. The risk of trying is lower than the risk of staying stuck.
We Work Hard to Earn Our Clients' Continued Trust!
Common Questions About the Contractor Domination Coaching Program
Tuition details and payment options are walked through on the Breakthrough Call rather than published on the site. The principle is straightforward: the call gives you a chance to assess fit before any financial commitment, and the conversation walks through the structures that work for your situation.
