Get More Leads, Close More Deals, Make More Profit
Built exclusively for home-service contractors who are done guessing at marketing. Diagnostic-first. Engineered around how your business actually runs.
The marketing experts trusted by home-service contractors across the US and Canada: painters, landscapers, flooring, roofers, builders, restoration, deck & fence, HVAC, and more.
Why Hard-Working Contractors Stay Stuck
You spend money on Google Ads. You spend money on Facebook. Some leads come in. Most ghost. The ones who don't ghost want a lower price than the contractor down the street.
Meanwhile, you're running estimates, managing crews, and answering customer texts at nine o'clock at night. The pipeline feels like a slot machine. Some weeks the phone won't stop. Other weeks it's quiet enough that you start checking it just to make sure it still works.
You're doing the work. You answer the phone, you show up on time, you deliver. None of that's the problem. The problem is the system around the work — or the lack of one.
This is the cycle most home-service contractors get stuck in. Marketing that produces just enough to keep the lights on but never enough to build the business you wanted when you started. A revenue line that grows in the busy season and gives it all back in the slow one. A business that lives or dies on whether you personally show up tomorrow morning. If any of that sounds familiar, you're in the right place.
There's a gap between two future versions of your business...
The gap isn't talent. The contractors who break through just put real architecture around what they already do well — marketing that runs, sales that close, production that delivers, follow-up that turns one job into three. That architecture is what gets built here.
Stay Stuck
The same revenue range. The same chaos. The same feeling that one bad month could put you in trouble. A business that lives or dies on whether you personally show up tomorrow morning.
Build the System
Marketing that keeps producing whether you're watching it or not. Leads that arrive pre-qualified and half-sold. A business that runs without you in the field every day — so you work on it, not just in it.
How we help contractors build the system that scales their business
Our focus is narrow: home-service contractors, full stop. That focus shows up four different ways depending on where you are in your growth.
Agency Services
If you want marketing handled completely, our build and run the whole stack — website, SEO, ads, CRM, follow-up systems, reviews. You stay in the field. Your marketing machine runs without you micromanaging it.
Contractor Coaching
If you want to own the system yourself, Contractor Domination coaching teaches you and your team to build it. Weekly live sessions, templates, SOPs, and the same playbook used inside the agency. You graduate with the system installed in your business — not parked in ours.
Education Events
If you're not ready for a full engagement but want to learn the system, our workshops and live events give you a working slice of it in a single sitting. One-day workshops, multi-day intensives, and the annual Contractor Domination event — taught by the same people who run the coaching program.
Partner Program
If you're past $1M and ready for executive-level support, the Partner program brings fractional CMO and COO horsepower into your business on a performance-structured engagement. Application only. The roster stays small on purpose — only what can be delivered on.
What's inside our contractor marketing system
The contractors who win do all of these working together — most have one or two pieces broken without realizing it.
Websites
Fast, conversion-built sites engineered for contractors — not a brochure with a contact form. Hosting, maintenance, and optimization included.
Branding
A brand system that looks as professional as the work you do — logo, style guide, vehicle wraps, yard signs, branded proposals.
SEO
Rank where contractors get found — organic, Google Maps, AI search. GBP optimization, Local Service Ads, citations, digital profiles.
Content
Blog posts, service pages, project showcases, social, and video — the compounding asset that pulls qualified leads in without paid spend.
Paid Advertising
Google Ads and Meta Ads managed by people who run these accounts for home-service contractors every day. Performance-driven, not set-and-forget.
Not Sure What You Need?
That's what the diagnostic call is for.
Every trade runs differently
A painter's customer journey cycle isn't quite the same as a roofer's. The playbook needs to know the difference, and each system is custom built for results.
Get a diagnosis, not a sales pitch
Three steps from where you are now to a clear path forward to your growth goals.
Book a call
Our breakthrough calls are thirty minutes. No high-pressure pitch, no obligations, no charge. You bring your current situation, the questions come from us.
Get a Roadmap
Together we map what's working, what's broken, and where the biggest leverage is. You leave with a real recommendation — whether or not we work together.
Build the system
If we're a fit, the work begins right away. If not, you'll get pointed toward someone who is or your best next steps. Either way, you've got a clear path forward.
We Work Hard to Earn Our Clients' Continued Trust!
What's New in the SCG Blog:
The Traffic Light System: A Decision-Making Framework for Contractors
Common questions from home-service contractors
Home-service contractors are the only businesses on the roster. That includes painting contractors, landscape designers, flooring installers, roofers, builders and remodelers, restoration contractors, and deck and fence installers. Home-service franchises and franchise locations are also in scope. The common thread is that the playbook was built specifically for how a home-service business actually runs — not retrofitted from a generic agency template.

