I’ve been in marketing for a little over 20 years. In that time I’ve done just about every kind of marketing and advertising there is. TV commercials, radio, billboards, Google campaigns, national and international websites. I’ve worked with Fortune 500 companies and built and sold multiple agencies. I’ve run campaigns in nearly every medium you […]
You pull up your Google profile to check something, and your stomach drops. Last week you had 87 reviews. Today it says 71. Sixteen reviews, gone. No email. No warning. No explanation. The 4.8 you spent three years earning is suddenly a 4.6, and you have no idea what happened. If that has happened to […]
Imagine sending 100 emails to potential clients this week, but only 20 of them actually see your message. The other 80? They’re sitting in spam folders, and your customers have no idea you even reached out. This is happening to contractors and local businesses every single day. You might be doing everything right—sending professional emails, […]
You pour thousands into advertising for your home service business—Google Ads, Local Service Ads, Facebook campaigns—but the leads that trickle in hardly ever turn into paying jobs. It’s frustrating to watch your marketing budget disappear with little to show for it in new projects or revenue. If you’re a residential contractor or home service pro, […]
Right now, someone in your area is beating you. Not because they’re better at the trade. Because they have a system you don’t. Most contractors, when something feels off in the business, throw money at marketing. But if the real problem is the sales process, more marketing just sends more leads into a broken funnel. […]
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