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Category: Marketing

Sales Funnel vs Website: Does Your Business Need Both?

Sales Funnel vs Website: Does Your Business Need Both? sales funnel vs website

Reading Time: 8 minutes The worldwide web has changed the buying process. More transactions take place online. As such, more and more businesses have turned to the web in order to add more customers to their rosters. However, many business owners are confused about what type of web properties they should employ to attract […]

What Is a Digital Marketing Funnel and How Do You Build One?

What Is a Digital Marketing Funnel and How Do You Build One? what is a digital marketing funnel

Reading Time: 11 minutes What is a digital marketing funnel? Digital marketing exponentially broadens your company’s outreach and options. Not only can you connect with potential customers over a number of different channels, but you can also tap into social media platforms where your marketing message will potentially take off. Dozens of options in […]

Why Online Reviews Matter & 6 Ways to Getting More Reviews

Why Online Reviews Matter & 6 Ways to Getting More Reviews why online reviews matter

Reading Time: 8 minutes Getting reviews for your business on sites, like, Google, Yelp or Amazon, is critical to your business’s success online. Most people start looking for products and services by doing web searches before they make a decision about buying a product or service. The people searching the web use these reviews […]

Why Do People Buy: Understanding the Buyer’s Motivation

Why Do People Buy: Understanding the Buyer’s Motivation why do people buy

Reading Time: 7 minutes Why do people buy? It’s the question every marketer tries to answer before creating an e-commerce strategy. When customers visit your store looking for something, what’s the magic factor that pushes them to ‘add to cart’? There are actually many reasons why a customer wants to spend money, the question […]

Why Use Marketing Automation In your Business

Why Use Marketing Automation In your Business why use marketing automation

Reading Time: 7 minutes Why Use Marketing Automation In your Business What if you could set up your marketing to work by itself? All you have to do is sit back and wait for sales and leads to come through the door. With just a little work, you can actually set up marketing automation […]

How to Use Affiliate Marketing to Make Money With Your Blog

How to Use Affiliate Marketing to Make Money With Your Blog how to use affiliate marketing

Reading Time: 9 minutes Wouldn’t a little side income be nice right now? Today’s online entrepreneurs are doing just that, running their own websites, blogs, and e-commerce stores, and some make millions of dollars per year. One effective way to start your online money-making machine is to join an affiliate marketing network. If you want […]

What is Data Driven Marketing? Strategies for Customer Engagement

What is Data Driven Marketing? Strategies for Customer Engagement

Reading Time: 16 minutes Data Driven Marketing strategies are powerful and should be the fundamental driver for all your marketing shift decisions. But just what does Data Driven mean? And how can you leverage those strategies to engage your ideal customer? Well buckle up, cause we’re about to go on a Data Driven drive.

What Is Inbound Marketing & Why You Should Use It

What Is Inbound Marketing & Why You Should Use It what is inbound marketing

Reading Time: 9 minutes No one likes to watch their favorite TV shows and have commercials pop upright in the middle, or finding their inbox full of sales emails from companies they never heard of or subscribed to. These are mass marketing techniques, and they’re not effective anymore. Today, customers decide who to buy […]

9 Pro Tips for your Social Media Optimization Strategy

9 Pro Tips for your Social Media Optimization Strategy learn 9 tips for your social media optimization strategy

Reading Time: 9 minutes In 2020, almost all brands have switched to talking to their customers directly online. If you haven’t done so already, it’s time to update your social media optimization strategy. How strong is your relationship with your followers and fans? Are you getting thousands of likes and views on every post? […]

What Is Local SEO, Why It’s Important & 7 Ways to Improve It

What Is Local SEO, Why It’s Important & 7 Ways to Improve It what is local seo

Reading Time: 8 minutes Search Engine Optimization plays a significant role in online businesses and is always changing its importance and reach. The search engines are continually updating their search algorithms to provide users queries with the most relevant results.  In the same way, local SEO has also made a big impact on the […]