Did you know that 86% of customers use Google Maps to look for businesses in their area? If you want to expand your brand’s potential, it’s time to start looking into local SEO for small businesses. It’s what allows all of the businesses you see on the “Near Me” section to appear on top of the […]
Category: Paid Advertising
How to Tailor Content for Each Stage of Buyer Journey
It’s always tempting for businesses to go right ahead and create content for all their channels. While it’s great to churn quality content constantly, it will be in vain if they don’t respond to your buyers’ journeys. Many businesses fail to recognize the importance of tapping into the buyer journey when creating content. In some cases, […]
8 Types of Digital Advertising You Should Use in Your Business
Advertising executive Lucas Donat once said, “The internet affords a level of relationship with consumers hitherto unfathomable.” If you’re still not using various types of digital advertising for your business — why not? With the global online population hitting an all-time high of five billion people, it’s about time you used virtual platforms to capture, engage, and convert […]
15 Best Sales Automation Tools to Close More Appointments
Are you feeling burned out and overwhelmed by sales? Things used to be so simple. Millions of competitors are vying for the attention of hundreds of millions of potential clients. There’s one thing for certain in the world of sales: You’re going to be left behind if you still use the same dated tools and methods. […]
How to Rank Locally on Google In 5 Steps
If you’re a local business, you’re probably well aware that people use Google to discover what you have to offer. With so many companies around, it’s crucial that you’re found! As such, you’ll need to invest in local SEO if you want to stay relevant. Local SEO allows you to reach out to new customers […]