Most contractors focus heavily on getting more leads, believing that if they just had a steady flow of inquiries, their business would thrive. But the truth is, leads alone don’t build a successful contracting business—converting those leads into paying customers and retaining them for repeat business is what truly matters. Many contractors struggle with common issues: […]
Category: Marketing
Contractor Marketing ROI: 3 Key Factors That Impact Your Success
You’re spending money on ads, SEO, and lead generation, but something isn’t adding up. Despite investing in marketing, you’re not seeing the returns you expected. You’re not alone—many contractors face the same frustration when it comes to marketing ROI. Common Frustrations If any of these sound familiar, you’re likely wondering if marketing even works. You might […]
Why Google Reviews Go Missing & How to Fix it (For Contractors)
For local home service business owners, Google Reviews are more than just feedback —they are a cornerstone of local SEO and a driver for attracting new customers. However, disappearing reviews can be particularly troubling for businesses that rely heavily on their online reputation. Understanding why Google reviews go missing and what you can do to […]
Google Local Services Ads: 8 Reasons Why You Should Use Them
In today’s digital world, having a robust online presence is essential to attracting customers and standing out from the competition. One powerful tool that can help you achieve this is Google Local Service Ads. Failing to leverage this powerful tool could mean potential customers miss out on your amazing goods or services. In this blog […]
How to Properly Track & Optimize Your Marketing Campaigns
Optimizing your marketing campaigns is a challenging feat. After all, there are so many different channels and strategies for reaching potential customers. However, one of the most critical steps is tracking and measuring which performs best. Knowing which campaigns are working (and which aren’t) will enable you to focus on what’s generating results — and […]