How Email Marketing Can Grow Your Business

Marketing is an expensive undertaking. For businesses that do not have the capital to splurge on far-reaching marketing campaigns like their established counterparts, there are still ways in which they can reach out to their chosen market.

Contrary to popular belief, email marketing is still strong and reliable. Do not believe all that hemming and hawing that social media “killed” email marketing. Such reports are terribly exaggerated.

Independent marketing studies show that there are still millions of email users in the U.S, and 80% of those users check their inboxes at least once a day.

To have a healthy, viable marketing plan, you have to take advantage of different marketing methods to achieve your goals. 

We know there are several worries that come along with this practice like spam and undelivered emails. But don’t worry.

We’re not only going to discuss how you can avoid those issues, but also show you the ropes of how email marketing can grow your business, boost conversions and launch your brand into the consciousness of U.S. consumers.

Email marketing is a trusted marketing method that involves sending emails to potential and regular customers.

It is used to:

• Promote one’s product or service,
• Increase conversions,
• Engage with customers,
• Generate awareness of a business
• Maintain customer loyalty

This is not a new idea but it’s still a key marketing method for the majority of industries. Whether your business is focused on computer software or kitchen tools, email marketing can work for you.

All you need to do is create an email marketing plan that is efficient, helpful, and offers value.

Email marketing to this day remains a dependable method for small businesses since it’s cost-effective and simple to set up and keep track of.

On your website, you can place an option for users to sign up for your newsletter. Directing users to your newsletter through your social media profiles can also help spread awareness and add more recipients to your email list. 

Newsletters are not hard to create, and they are a convenient and effective method to keep your audience informed about the latest company updates, special offers, and events.

To make scheduling automated promo emails easier for you, you can take advantage of email software.

Email marketing also allows business owners to focus on specific customers, groups, or potential customers. For potential ones, encourage them to try out your product or service through special deals like ‘New User’ vouchers or discounts.

If you manage a spa, you can send emails to regular customers on their birthdays offering a 50% discount or a birthday package voucher.

One of the ways email marketing can grow your business is by personalizing your engagement with your audience. This helps improve and maintain great brand and customer relationships.

Using emails as an essential medium to develop and manage your business has its advantages, and they are the following:

• It’s Great for Conversions - Do you want to promote a new product or service? Want to gain more customers to check out your sale? Email marketing is a good way to launch those offers. Emails are also great for showing your customers you care by sending them personalized coupons on their birthdays. You can also use email as a means to re-engage with your target audience or welcome new customers to your fold to drive sales. 
• It Facilitates Brand Awareness - One effect of how email marketing can grow your business is that it allows businesses to reach their audience directly. Once your email arrives in somebody’s inbox, it’s a given that your brand will remain in your subscriber’s consciousness. Another great thing about emails is that they can be delivered to a sizable number of receivers, and you don’t even have to spend a cent.
• It Drives Customer Loyalty - Email plays a role in all stages of the customer journey from nurturing leads, conversions, customer onboarding, and finally, retention. It works for reorganizing communication with your target market and it works suitably well with CRM systems. 
• It is Accessible - Email is used by everybody from young people to older folks. Even the most digitally-inept among us make use of emails. Some of us don’t know how to handle Zoom calls but all of us are capable of opening and using an email account. 
• It’s Very Affordable - Email marketing for companies is a dependable way to cut costs on marketing campaigns. There are email marketing services today that offer a variety of service packages that suit different budgets. 
• Your Email List Stays With You - Every online service requires an email address. This was always the norm even during the Stone Age of the Internet. If social media goes kaput, at least you still have your email list of people who follow your brand. It’s one of the best things about email. It stays with you, it’s personal, and it’s an integral part of the Internet forever,

Email marketing has its fair share of disadvantages. These are the common issues that digital marketing specialists and business owners deal with.

• Spam - Spam is one of the main reasons why email recipients delete or unsubscribe to your emails. To avoid this, you have to make sure that your emails are reaching the right people. You also need to be aware of privacy and data protection laws and guarantee that the emails you send comply with those rules.
• Undelivered Email - Emails that were poorly made or were replete with spammy characters or keywords in the heading or content might be prevented from reaching your recipients by email service software or ISPs (internet service providers). Keeping your email list up-to-date is also crucial since using the wrong email addresses will prevent your email from being sent to the appropriate recipient.
• Design - Your email should be accessible and readable not only on desktop computers and laptops but on other devices like smartphones and tablets. Create emails that are mobile-friendly to ensure they will reach all recipients on your list.
• Size - Emails that contain lots of images or feature very large image files take a while to load, and this can lead to annoyed, unhappy recipients. Don’t make them lose interest; create emails that are helpful yet concise.
• Resources and Capabilities - The capabilities and resources to bring out an effective email marketing campaign are important. They will show how email marketing can grow your business. Your campaign must include the right copy, content, design, and list of email recipients. If you want to focus more on other aspects of your campaign, you can hire a skilled digital marketing team to create an effective email marketing plan.

We have discussed how email marketing can grow your business, and now it’s time we give you the nitty-gritty on writing email marketing copy that’s compelling, useful, and to the point.

Practice honing the subject line. You have to ensure that it’s a subject line that will capture your audience’s interest and stir them to take action. If it’s a boring, generic one, your emails will just collect digital dust in your recipient’s unread pile.

Think of short subject lines between 6 to 10 words. This is due to the huge number of people going online through their phones. Longer subject lines are fine for desktop computer and laptop users but they will likely get cut off on smartphones. 

Include action words in the subject line to make readers easily grasp what you want them to do even when they haven’t opened your email yet. Phrases like ‘Don’t miss out’ and ‘Act now’ are some examples.

Now that you have amassed a fine subscriber list, keep them interested in your brand by making emails that are not long-winded.

It can be tempting to indulge in longer content and place heaps of images but remember to always K.I.S.S. your content — Keep It Simple and Short. Leave the longer paragraphs to your blogs or website articles.

How email marketing can grow your business is up to you. Write effective content or your audience will focus their sights on another brand. As mentioned previously, lots of people now use mobile devices to surf the internet. Hence, create emails that are easily read on such devices.

Again, steer clear of long paragraphs and instead, include the following in your copy:

• Eye-catching subheads
• Bulleted lists
• Numbered lists

This will let subscribers read your message and be updated quickly.

For some visual aid, include images as well but use them judiciously. Just make sure they support your marketing message.

If you want a higher conversion rate, get personal. Pretend you are writing to a friend or just one customer. Inform them about exciting things that are happening lately in the company and tell your subscribers what you want them to do.

Approach your audience on a personal level. Reduce your use of ‘we’ and focus more on using ‘you’. Do not put excessive information about the company or yourself because people who subscribe to your emails or newsletter are more interested in how helpful your product or service will be to their needs.

Use terms that average consumers understand when making your emails. Avoid using industry jargon.

In fact, even banks, investment firms, and lawyers steer clear of very technical language in their customer emails.

How email marketing can grow your business depends on knowing your target market well. This way, you can tailor-fit your email marketing copy for a specific audience.

Content relevancy is essential in an email marketing campaign; this is why making your copy personal and using email list segmentation is recommended.

Punctuation needs to be discussed since using it incorrectly can come off as distracting or annoying.

You want to boost conversion rates, not put off customers new and old. Excessive usage of exclamation points, uppercase letters, and emoticons/emojis should be avoided.

The use of keywords in email marketing copy is great for making copy that is interesting to subscribers.

Ensure that the copy you make and the keywords you include are advantageous and written well. Avoid using keywords in places where they are out of place to prevent your copy from sounding spammy.

One great example of this is the use of deadlines. A deadline for a discount or voucher for the first one hundred newsletter subscribers can urge users to take action.

Let us say this once again. Make proofreading a habit. Not only for your blogs, articles, and website copy but for email marketing messages as well. We have to be staunch with this one because this task is often overlooked by many people. 

Check your subject line and the content for proper composition, typos, and inaccuracies. See if the links you included are correct as well.

Email marketing, despite the rise of social media, still thrives. It’s still used by many small businesses due to its cost-effective approach and accessibility and it is one of the easiest ways to touch base with your audience on a personal level.

As long as every internet user gets an email account, email marketing will not pan out. Emails are practically used in every service from social media to online stores. This medium, therefore, is not going away at any given moment.

Now, to plan out a successful email marketing campaign, you have to create a message that will increase conversions, turn first-time users into regular customers, keep loyal customers engaged, and maintain a healthy business/customer relationship.

Search Click Grow Can Help You

Growing your business with email marketing relies on a very compelling email. Hopefully, you get to apply all of the advice we have laid out in this brief guide. If you want to turn into an email marketing whiz, you can always turn to us for help.

We would love to provide assistance to clients who are eager to absorb all the details crucial to an outstanding email marketing campaign. Whether you run a small business or an established one, you can always benefit from a well-made email marketing plan and campaign.

Email marketing evolves as well, and we appreciate providing clients with the latest tips and strategies in setting up such campaigns. Work with us today and see the benefits that your business will reap from current email marketing strategies.