How to Repurpose Content to Gain More Online Visibility

If you’re like most business owners, you want more online visibility. After all, what’s the point of creating content if no one is going to see it?

The good news is that you can repurpose your content in many ways to ensure that it gets seen by as many people as possible.

Evergreen content is a gift for your website or social media platforms. This content is relevant and useful no matter when it’s published or how long ago it was written. 

But once you post it, do you just leave it be? Of course not!

If you want to get the most out of your content, you need to repurpose it. Repurposing your content is a great way to increase your online visibility.

When you repurpose content, you’re not just sharing an old blog post on social media. You want to take the ideas in your content and create something new, whether that’s a new blog post, an infographic, a video, or even an ebook.

Let’s get a deeper understanding of how to repurpose content and why you should do it.

If you already have evergreen content, you might think you can leave it, and it’ll bring in traffic on its own. You can say, “I don’t need to revisit this post. It’s still relevant, and it’s already ranking in Google.” — but that’s not necessarily the case!

If you want to get the most value out of your content, you need to repurpose it. Here are some benefits of repurposing content:

• Increases Your Reach - The first benefit of repurposing content is reaching a larger audience with your message. When you create new content, you’re starting from scratch in terms of reach. However, when you repurpose content, you can take advantage of the traffic and engagement your original content has already received!
• Saves You Time - Creating brand new content can be time-consuming. If you’re short on time, repurposing old content is a great way to create new pieces without starting from scratch quickly. Saving time through repurposing content also means you can publish content more frequently, which is always a good thing.
• Maintains Your Publishing Frequency and Meets Your Audience’s Content Demand -  Maintaining a consistent publishing schedule can be challenging, especially if you’re creating all new content. Repurposing old content is a great way to ensure you’re consistently publishing fresh content, even when you don’t have time to create something new. Plus, it can help you meet your audience’s content demand!
• Drives More Traffic to Your Website - When repurposing content, you can include links back to your website or blog. This is a great way to drive more traffic to your site and increase your chances of ranking on Google. The more traffic you have to your site, the better!
• Boosts Your SEO - Repurposing content is also a great way to boost your SEO. When you create new content, you have the opportunity to include new keywords and phrases that your audience is searching for. This can help you rank higher on Google and get more traffic to your website.
• Increases Your Social Media Engagement - Repurposing your content allows you to grow your online presence! When you repurpose content, you can also share it on your social media platforms. This is a great way to increase your social media engagement and reach a wider audience.
• Gets You More Leads and Sales - If you’re using your content to generate leads or sales, repurposing is a great way to get more out of your content. For example, you can turn a blog post into an ebook or a video series and use it as a lead magnet!
• Increases Your Brand Awareness - You can include your brand’s logo, colors, and messaging when repurposing content. This is a great way to increase your brand awareness as you reach a wider audience.
• Builds Your Authority - When you repurpose content, you have the opportunity to show your audience that you’re an expert in your field. By consistently sharing high-quality, relevant content, you can build your authority and establish yourself as a thought leader in your industry.
• Increases Your ROI - Finally, repurposing your content can help you increase your return on investment (ROI). If you’re spending money on content creation, repurposing is a great way to get more out of your investment.

You can see how repurposing content greatly benefits your blog, website, or business. If you’re convinced that you need to start repurposing your content (you should be by now!), the next question is — how do you actually do it?

Repurposing doesn’t involve editing a news article from another site. It’s not merely posting a campaign on Twitter after posting it on Facebook, either.

When you repurpose content, you usually take something you already have and turn it into a different form of content. This can be done in many different ways, like the following:

Your blog post can be more than just an article. You can turn it into a video and post it on social media platforms like Facebook, Twitter, and YouTube!

According to a survey by Statista, 63% of respondents said they use their smartphones to watch digital video content. It’s a call for more accessible video content!

First, identify what social media video you want to create and what platforms you want to post it on, and then create an outline by including the key points from your blog post. Finally, produce your video and post it online!

If you have old blog posts that are no longer relevant, you can update them with new data and information.

This is a great way to keep your content fresh and relevant. Plus, it can help you boost your SEO!

To update an old blog post, start by identifying what information is no longer relevant. Then, research and write new content to replace the outdated information. 

From there, you can update your blog post and share it online.

If you have blog posts with data and statistics, you can turn them into infographics! 

This is a great way to make your content more visually appealing and easy to digest. Moreover, it can help you reach a wider audience.

Identify the data and statistics from your blog post that would be beneficial in an infographic, and start creating it!

You may use tools to create your infographic — and don’t forget to consider the design. Your audience must be able to understand your infographic, so make sure it’s clear and concise!

Podcasts are becoming increasingly popular, so why not turn your blog posts into podcasts?

This is an excellent way to repurpose content because not everyone has the time to read a blog post — but many people have time to listen to a podcast while commuting or even working out.

Using your blog posts to create podcasts is a great way to reach a new audience and build your authority. Always start with the key points of your blog post and then elaborate on them in your podcast; you may also want to add new information that wasn’t in the original blog post.

Do you have internal data that would make for a great case study? If so, repurposing it is a great way to increase your online visibility.

A case study is a great way to show how your product or service has helped others and demonstrate your expertise.

To create a case study, start by collecting data from your customers. This could be surveys, interviews, or even just observations.

Once you have your data, you can begin writing your case study. Be sure to focus on how your product or service helped solve a problem for your customer.

You can repurpose your content by including it in your newsletter! This is a great way to promote your content to a wider audience. It can also help you build relationships with your subscribers.

When adding content to your newsletter, include a brief description and a link to the original content. You may also want a call-to-action, such as subscribing to your blog or following you on social media.

If you have a presentation you gave at a conference or meetup, you don’t have to let it sit on your computer! You can upload it to SlideShare and share it with a wider audience.

This is a great way to promote your brand and build your authority.

Make sure you include a catchy title and description. You may also want to add tags to help with SEO and don’t forget to include a link back to your website.

Another great way to repurpose content is to turn your blog posts into ebooks. 

If you have a series of blog posts on the same topic, you can easily turn them into an ebook that your target audience can download. This is a great way to build your email list!

Be sure to include a strong call-to-action and an opt-in form. You may also want to promote your ebook on social media and in your newsletter.

You can take quotes from thought leaders in your industry and turn them into:

• Blog posts
• Infographics
• Social media posts

This is a great way to get more exposure for your brand.

When you’re quoting someone, be sure to include their name, title, and a link to their website. You may also want to reach out to them and let them know that you’ve quoted them.

This is a great way to build relationships with thought leaders in your industry.

If you’re looking for ways to increase your online visibility, consider writing guest contributions for other websites. This is a great way to get your name and brand out there.

When writing a guest contribution, be sure to focus on topics related to your industry. You may also want to include a link back to your website.

If you’re not sure where to start, reach out to websites you admire and see if they accept guest contributions. Repurposing your content this way allows you to build relationships with other thought leaders in your industry.

Repurposing content requires time, effort, and strategy. It also takes creativity and the ability to see beyond the original piece.

If you’re unsure how to repurpose your content or don’t have the time, work with a business growth marketing agency like Search Click Grow.

We’ve already mastered the art of repurposing content, so you don’t have to. With our team, you can focus on creating great content while we take care of the rest!

Search Click Grow knows online growth in all shapes and forms. Our team operates on complete transparency, following proven and methodical processes for growth.

We know the challenges and opportunities in repurposing content. We can give you the answers to issues like the following:

• How do you get more exposure for your brand?
• How do you build relationships with thought leaders in your industry?
• How do you turn blog posts into ebooks?
• When should you repurpose content?
• When should you create a podcast from blog posts?
• What’s the best way to repurpose content?

When you partner with Search Click Grow, we take the time to get to know you and your business. We want to learn about your goals and objectives, so we can create a tailored strategy to help you achieve your desired results.

If you’re looking to gain even more online visibility, learn how by contacting our expert team here at Search Click Grow.