Are Google Ads Worth It For Your Business?

It would be really great if there was a way for customers to land on your web page with a few clicks at the most convenient time, exactly when they’re looking for your product or service. Luckily, Google Ads can do just that.

As easy as this sounds, it takes more than setting up ads and waiting for new customers to arrive. You must also consider numerous digital marketing strategies to make this effective.

Sure, you can ask your friends and family to share or post things about your business, but this is sadly not enough. There are numerous other factors that you have to consider before investing in Google ads.

Are there other effective marketing options? Are Google Ads really worth it for your Business?

We at Search Click Grow will answer some of these questions. We will briefly explain whether Google Ads are worth it for your business and whether you should invest in them.

What Are Google Ads?

Before discussing whether Google Ads are worth it for your business, we must first understand what they are.

Google Ads are a form of advertising that users pay to set up their desired marketing content. Pay-per-click (PPC) is the marketing channel under which this paid advertising platform falls, and you, the advertiser, pay-per-click for the ad.

This paid advertising platform is a great way to find the right customers and drive traffic to your web pages.

Google Ads can greatly increase your website traffic, give you more store visits, and allow you to receive more calls.

This is also a great way to reach your target audience on mobile and desktop devices.

This advertising platform allows you to create well-timed ads, which means that your ads are being shown to your target audience when they need them the most. Because of this, your ads will show up on Google’s search engine results page (SERP) the moment your customers are looking for products or services related to yours.

Google also allows you to analyze and improve your ads to reach more people. Over time, Google offers tools and statistics to see if your ads did well so you can keep what worked and fix what didn’t.

NOTE: One of the key features of Google Ads is that no matter how big your business is or how many resources you have, you can set your Google Ads to fit within your budget. The tools that Google Ads offers allow you to not go over your monthly cap and even allow you to stop or pause the service anytime you want.

How Do Google Ads Work?

Now that we understand what Google Ads are, I bet you’re wondering how they work.

Google Ads is one of the most popular paid advertising platforms and lives up to its name. It has worked the same way ever since it came out, and it became popular due to its ease of use and usefulness.

So, the question now is, how does it work?

1. Users who use Google Ads must select keywords or phrases they’d like to rank with. This will help Google show ads relevant to the keywords or phrases that a user has searched for. Google Ad users must bid on these targeted keywords or phrases according to how much they’re willing to spend whenever ads are clicked.
2. Once everything is set up and ready to go, the Google Ad can now appear at the top of relevant Google searches in Google’s ad bank. This is displayed at the top of Google’s list of organic search results and gives the links included in it a chance to generate traffic that would convert into sales.

What’s great about Google ads is that they can appear on different apps and features within Google. Some of these apps and features are:

• Google Play
• Google Images
• Google Maps
• Google Shopping

It’s also possible for your ads to reach your target audience better when they access different websites. You can expand your ad reach, and they can reach popular websites such as YouTube, Twitter, Gmail, and so on.

What most users love about Google Ads is how you are charged. Google ad users are charged for the amount that they bid for the associated keyword or phrase, regardless of where the ads were displayed.

You also only have to pay for ads when users click on them. You don’t have to pay for your ads to be displayed but only when a user clicks.

Pros and Cons of Google Ads

You’re probably probably wondering what the pros and cons of setting up your own Google Ads are. We at Search Click Grow have compiled them all for you here:

Pros

Google Ads are popular due to numerous factors. The following are the different pros you can take note of:

• Results are instant: Google Ads have the capability to give you instant results due to how things are set up.
• You can test and experiment: Google allows you to set up ads and experiment with what works and what doesn’t. Different tools and analytics help you with just that.
• You can easily measure results: As it is easy to experiment, it is also easy to measure results. After a marketing campaign, Google shows you the results and how well your ads did.
• The budget for your ad is very flexible: You no longer have to spend a lot of money on your advertising budget. Google Ads allows you to stop or pause your ads once the pay-per-click system has reached your advertising budget.
• You can easily reach your target audience: Google Ads allows you to market your ads with specific keywords or key phrases to specific platforms and websites.
• Cost Per Click (CPC): You are only charged for the number of times that a user has clicked on your ad. You will not be charged for displaying your ad.
• Remarketing Capabilities: You are able to tell which users visited your website but didn’t take any action. With Google Ads, you can easily remarket your ads to these users.
• Geographically Diverse Reach: Google allows you to set up your ads for different time zones and different areas. This is great for reaching your target audience.
• Potentially High ROI: Due to Google Ads’s effectiveness, you can receive twice as much of the money you invested. This can even reach four or five times more than what you invested, but it won’t be that high in your first year.

Cons

While there are numerous pros to choosing Google Ads, there are also cons you should note.

• Time investment: Like all other marketing campaigns, advertising takes time, and it doesn’t happen in a day.
• Highly competitive CPC: Many businesses use Google Ads and are very competitive. They have more budget and money, which gives them a higher CPC.
• Keyword intent: Those who don’t understand keyword intent often spend more time and money on ads. You should understand how people search and what they look for in order to have effective ads.
• Ads do nothing on their own: Ads on their own do nothing. You have to ensure the landing pages are eye-catching and attract your customers to convert your ad into sales.

Reasons Why Google Ads Are Worth It For Your Business

No matter how small or how big your business is, Google Ads are worth it and can help leverage your business. Here are the different reasons why they are worth it:

• Unlimited potential: You can customize your ads just the way you want them. With enough money for advertising, you can reach more people and generate more leads.
• Fast results: Often, people say that SEO is a lot more effective and don’t like the pay-per-click system. However, the pay-per-click system produces much faster results, and people even utilize SEO along with Google Ads to generate more leads.
• Budget-friendly: You can set up your budget however you want.
• Can easily connect with consumers: You can easily connect with your customers by giving them ads that they want to see.
• Easy to keep track: Google allows you to track whether your ads are doing well. This allows you to work on what doesn’t and keep what does.

Google Ads vs Facebook Ads

Google and Facebook both offer ways for you to market your business. However, what these two bring to the table are very different.

Google Ads is best for businesses that focus on things that people actively search for. One example of this is a service near their area that they need help with, such as plumbing.

Facebook Ads is the complete opposite and is used to advertise products or services that are not being actively searched for. One example of this is a product such as headphones.

Google Ads vs SEO

Google Ads and SEO have a lot of things in common. They are known to leverage your business and just give you more leads.

They are both good at bringing the right traffic to your website. This will, in turn, generate more sales and even bring you more loyal customers.

They are both really good at connecting with your target audience and potential audiences who are interested in your product or service.

While the two have key similarities, there are also notable differences.

• One of the most notable differences is that SEO campaigns take longer than the PPC system. PPC is known to drive traffic really fast, which makes results easier to analyze.

The PPC system also allows you to customize your campaigns whenever you want while it is hard for SEO campaigns to do that. SEO campaigns take time before they can evolve.

In simpler terms, paid advertising platforms that use the PPC system, like Google Ads, are very effective in reaching a lot of your marketing goals.

Despite their differences, they are both really good marketing strategies that will help your business. You can even utilize them both for a more effective marketing strategy.

How to Get Started With Google Ads

Blindly pursuing a marketing strategy is setting yourself up for disaster. Not only will you lose money, but you will also waste time and effort.

Before you set up your ads, make sure you have a plan. Have a vision and budget, find keywords or phrases, and create a creative landing page.

Once your ads are up and running, make sure to monitor them with Google Analytics.

The Bottom Line

So, are Google Ads worth it?

Google Ads is a great advertising platform that will greatly leverage your business. With enough time and effort, you can easily convert those clicks into sales.

However, just like other marketing campaigns, you shouldn’t rely on just ads alone. This is why we’re here to help.

Our services here at Search Click Grow offer different marketing strategies and tools that will greatly increase your business’s sales. We will bring you one step closer to your marketing goals and business goals as a whole.

You can contact us today if you are interested and want to learn more about us.