17 Best Digital Marketing Tools for Any Business or Budget

Today’s businesses rely on digital marketing techniques to remain competitive. A solid tech stack promotes growth and prevents you from wasting resources on time-consuming activities.

On the other hand, failing to use current marketing methods may cause your company to fall behind its competitors. The great news is that there is plenty of software available to help you with your marketing tasks.

While digital marketing tools can only support you in executing a sound strategy and won’t handle any heavy lifting, the correct technological stack can help you surpass your competitors.

We’ve compiled a detailed rundown of digital marketing tools that can assist you in achieving your objectives, including some free and freemium options for those on a budget. To learn more about the best digital marketing tools, keep reading!

Search Engine Optimization (SEO) Tools

Organic Search accounts for 53.3 percent of all website traffic.

Whatever businesses do to improve their search visibility is an advantage as the digital world grows increasingly cutthroat.

While SEO can be intimidating, especially for new firms, several digital marketing tools can assist you in identifying search potentials and optimizing your current search engine efforts.

1. Ahrefs

Ahrefs is a powerful SEO tool that can help you increase the amount of traffic to your website. They have data for over 150 million keywords in the United States and much more in 150 other countries.

What makes Ahrefs a must-have?

• The site explorer feature of the platform allows you to check any URL’s top organic keywords and estimate how many visitors a competition gets for any particular search term.
• You can also determine a site’s best-performing content and backlink sources.
• Ahrefs is a brilliant tool for competition analysis because it lets you see who links to your rivals, what their popular pages are, among others.

In other words, Ahrefs is a terrific tool for both competitor analysis and ensuring that your current content is search-friendly.

2. SEMrush

SEMrush is another popular SEO tool that performs keyword research, monitors your competitors’ keyword strategies, performs an SEO audit of your blog, searches for backlinking opportunities, and much more.

SEMrush has approximately 120 million keywords and 46 million domains in its database.

What makes SEMrush a must-have?

• SEMrush assists you in identifying the various keyword variations corresponding to a particular root word.
• SEMrush features an overview screen that provides you everything you need to learn about your online traffic, whether it’s paid or organic.
• SEMrush enables you to dig deeper into your competitors’ websites, as well as the keywords that drive the most visitors to them.
• SEMrush is an excellent resource for coming up with new keyword suggestions.

Social Media Marketing Tools

3. Buffer

Today, social media has become a top-of-mind marketing medium for companies.

Social media is a great way to nurture leads and create business relationships, and it’s also fantastic for acquiring vital information about your clients’ preferences.

What makes Buffer a must-have?

• Buffer allows you to plan, create, and schedule social media posts.
• With Buffer’s advanced analytics, you can keep track of how well your posts are performing.
• This tool allows you to interact with your followers directly from your social media inbox.
• You and your team can use Buffer to manage all of your organic social media strategies.

Buffer is a complete social media management platform.

4. Hootsuite

Hootsuite is a social media management tool for businesses, and it’s incredibly powerful and well-known.

What makes Hootsuite a must-have?

• Hootsuite can keep your authorized content in the cloud, which team members may access for social media posting at any time.
• It allows you to schedule many posts at once, each with its own set of tags and keywords.
• Using Hootsuite, you can track the performance of your social media content.
• Hootsuite can monitor online discussions about your business or a specific topic and compute ROI and conversions for you.

5. Sendible

Sendible is a comprehensive social media management tool that can handle various brands and clients. Sendible, while designed for agencies, has a feature set that might appeal to small and midsize businesses (SMBs).

What makes Sendible a must-have?

• Calendar view, bulk scheduling, RSS automation, queues, quick reports, and email support are all bundled together in Sendible.
• This tool can assist in the management of various brands and their associated social media accounts. This tool has a greater number of social media integrations than its counterparts.
• The Sendible dashboard is designed to be simple and intuitive to use. It’s a dashboard that combines account publishing, social media engagement, and analytics into one simple-to-use but feature-rich interface.

Conversion Optimization Tools

When it comes to convincing customers to convert on-site, even the most superficial modifications can have a tremendous effect.

Simply switching the color of your call-to-action button can mean the difference between a free trial sign-up and someone exiting your website.

Conversion optimization tools are some of the digital marketing solutions in your arsenal that can tip you on revenue prospects that are easy pickings.

6. Proof

Proof integrates with your CRM or site and leverages social proof to increase conversions.

What makes Proof a must-have?

• Once visitors are on your site, Proof uses social proof messages (for example, 13 people started a free trial in the last 24 hours), reviews, and videos to target specific clients.
• Customers’ perceptions of your brand are enhanced by the acclaimed Live Visitor Count and Hot Streak notification tools, which allow prospects to see how others react to your offerings.
• It’s quite simple to set up; all you have to do is copy and paste their pixel code into your website.
• You can track your visitors’ movements on your site and analyze their behavior, which can help you improve your site’s conversion rate.
• It interfaces with a large number of different software applications and is mobile-friendly.

7. Hotjar

Hotjar is an excellent tool for revealing your consumers’ internet activity and voice.

Hotjar provides the broader perspective of boosting your website’s user experience and conversion rates by combining Analysis and Feedback features.

What makes Hotjar a must-have?

• Hotjar’s technology keeps a graphic log of your visitors’ behavior and actions while they’re on your website in real-time.
• Hotjar uses heatmaps to show you where people are clicking and where they aren’t.
• You can see what needs to be adjusted at a glance because it’s synchronized to genuine screen captures of your visitor’s experience.

Email Marketing Tools

Email is, without a doubt, the most tried-and-true, scalable marketing medium offered to today’s businesses. As a result, email marketing tools are a must-have for both large and small organizations.

8. MailChimp

MailChimp is a campaign automation and coordination platform for email marketing and social media marketing.

What makes MailChimp a must-have?

• You can monitor the amount of traffic generated by your campaigns.
• MailChimp has a variety of SaaS integrations.
• The platform is particularly useful for email drip marketing.

Finally, MailChimp is an excellent tool for communicating with your target audience.

9. SendGrid

SendGrid provides a comprehensive portfolio of email marketing solutions, several of which are user-friendly for both beginners and seasoned email marketers.

What makes SendGrid a must-have?

• Visual, drag-and-drop editing, scripting, or a mixture of both are all available design choices on the service.
• SendGrid also includes detailed deliverability and performance metrics, allowing marketers to see which messages are performing well and which require improvement.
• It provides a free plan for new companies and customizable rates that fits your demands.

10. ActiveCampaign

ActiveCampaign provides you with the email marketing, marketing automation, and CRM solutions you need to wow your customers.

What makes ActiveCampaign a must-have?

• With ActiveCampaign, you can produce stunning emails, categorize them accurately based on market attributes and interaction patterns, and send them out in automations or as single emails.
• You may tweak your automations as often as you like with ActiveCampaign’s extensive automation capabilities.
• All of your client data is organized in one place with ActiveCampaign’s CRM tool, which includes email and sales automation. Monitor your pipelines, keep track of deals, and make sure to follow up at the right time.

Landing Page and Lead Capture Tools

With our attention spans dwindling, it’s more important than ever to make an effort to keep people on your site when they visit.

Lead capture tools guarantee that your traffic isn’t squandered and that visitors are more inclined to make a move. When executed correctly, the ultimate effect is a higher number of leads and conversions.

11. Typeform

For marketers that want to design elegant, minimalist forms, Typeform is a slick solution.

What makes Typeform a must-have?

• Typeform’s intake forms, unlike more standard pop-ups, are genuinely elegant and don’t seem like adverts at all.
• The platform’s basic editor and straightforward embeds, as well as the option to build quizzes and interactive forms, are excellent features.

12. OptiMonk

Customers are prevented from bouncing through tailored pop-ups using OptiMonk’s platform.

What makes OptiMonk a must-have?

• The platform’s behavior-based targeting ensures that your pop-ups don’t have to be intrusive, with a concentration on lead acquisition and exit intent messaging.
• Instead of creating one-size-fits-all advertising, the platform allows you to develop strategies that appeal to all of your clients.
• It has a reputation for being simple to use.
• Brands can adapt their messaging based on pop-ups that have demonstrated success, thanks to a plethora of templates with documented average click-through rates.

13. SiteFunnels

SiteFunnels is a platform that allows you to create websites and funnels with ease using a single, simple drag-and-drop builder.

Creating pages with SiteFunnel simply takes a few minutes.

What makes SiteFunnels a must-have?

• Make quick changes to your pages with SiteFunnel’s simple drag-and-drop editor that makes arranging items and creating margins easier than ever.
• With SiteFunnels, you can run a split test on your funnel steps anytime to evaluate how they perform. Convert like a pro by optimizing your website.
• SiteFunnel offers a streamlined e-commerce platform where you can start selling your items or services, complete with inventory management, sales price scheduling, and more.
• Never miss a lead, appointment, sale, or form message again since all of your leads and members are managed in one location with SiteFunnels.

Graphic Creation Tools

Visuals are at the heart of social marketing and branding in general. Digital marketing solutions have become the answer for creating attention-grabbing visuals if you don’t have the funds for a designer or are managing a small business.

However, there are some graphic design solutions you should think about using to keep your creatives fresh.

14. Canva

Canva is a drag-and-drop creative tool that lets users make designs with custom photos, symbols, elements, and typefaces from the Canva library.

What makes Canva a must-have?

• It provides an easy and visually attractive approach to create your custom logos, presentations, photos, or graphs based on the demands of your organization.
• Furthermore, Canva eliminates the requirement for a professional designer by allowing you to design the precise graphic you want using their enormous picture library.
• It’s simple to use and can be accessed from a phone or tablet.
• Canva Pro has a Brand Kit tool that allows you to keep track of all of your brand’s colors, typefaces, and logos in one location.

15. Visme

Visme’s platform is designed specifically for the creation of presentations and data visualizations.

What makes Visme a must-have?

• Aside from graphic design, the platform allows you to import data from external sources (such as spreadsheets), making it a breeze to create presentations.
• In addition to static graphics, Visme allows users to do things like rollovers and call-to-action buttons for your infographic, and insert third-party content and animate any element.

One of the most popular content formats on social media is infographics. Visme is excellent for anyone who posts studies on social media sites like Twitter or LinkedIn regularly.

Team Collaboration Tools

Collaboration tools allow us to manage projects, remain on track, communicate more effectively, and focus on the areas where we can make a genuine impact on our offerings and customers.

They improve productivity by facilitating communication amongst all parties involved.

16. Slack

Slack is among today’s most popular business communication platforms. It’s a great way to connect and meet people in the digital marketing industry, and it provides you the flexibility to join and exit channels as needed.

What makes Slack a must-have?

• It runs in channels dedicated to specific information, preventing tangents from distracting or interrupting business interactions.
• It has a wide range of integrations with various products since it is such a widely-used communication platform.
• Slack is unquestionably powerful, but it’s also simple to get started with right away.

17. Asana

Asana is a visual collaborative workflow management solution that aims to de-silo information and objectives among teams by streamlining and visualizing them.

What makes Asana a must-have?

• It allows you to keep track of and visualize jobs that need to be finished.
• It aids in the planning of deadlines and work prioritization.
• It’s a lot easier to delegate assignments to specific team members.
• It facilitates the identification of friction points and bottlenecks.
• It is possible to report on projects swiftly and openly.

The “portfolios” feature also allows you to monitor the status of each project, ensuring that your organization has the resources and desire to complete its digital marketing tasks on time.

The Bottom Line

You have various tools at your disposal to address your marketing issues; all you have to do now is pick where to begin. You can automate a lot of processes while streamlining your marketing initiatives.

An excellent digital marketing stack can be built using any mixture of the tools discussed throughout the article. Don’t be afraid to test-drive and go through trials to see what works best for your company and wallet.

Once you’ve figured out your digital marketing tools, you’ll be able to confidently go forth with your campaigns while also keeping a better eye on your marketing activities.