Google Local Services Ads: 8 Reasons Why You Should Use Them

In today’s digital world, it’s essential to have a robust online presence to attract customers and stand out from the competition. One powerful tool that can help you achieve this is Google Local Service Ads. 

Failing to leverage this powerful tool could mean potential customers miss out on your amazing goods or services.

In this blog post, we’ll explore eight compelling reasons to consider using Google Local Services Ads to take your business to new heights.

Google Local Service Ads are a specialized form of online advertising that helps local service providers connect with customers in their area.

These ads are specifically tailored for businesses that offer services such as:

• Painting
• Plumbing
• Electrical work 
• HVAC repairs
• Pest control

Unlike traditional text or display ads, Google Local Service Ads appear above the regular search ads at the top of the search results page. They are accompanied by a green “Google Guaranteed” badge, adding a layer of credibility and trust for potential customers.

Here are two key features of Google Local Service Ads:

1. Prominent placement: Local Service Ads are displayed at the top of the search results page, making them highly visible to users searching for local services. This prime placement increases the chances of potential customers noticing your services.
2. Mobile-friendly: Local Service Ads are designed to be mobile-friendly, allowing users to easily find and contact local service providers on their smartphones or tablets. This is crucial, as many local searches are performed on mobile devices.

Now that we understand what Google Local Service Ads are and their key features let's explore why you should consider using them for your business.

When it comes to promoting your local service business, Google Local Service Ads offer a range of advantages that can significantly boost your online visibility and attract more customers.

Here are eight compelling reasons to consider incorporating Google Local Service Ads into your marketing strategy.

One of the significant advantages of using Google Local Service Ads is their prominent placement at the top of the search results page. While regular search ads may get buried among other listings, your Local Service Ad will consistently appear above them.

This prime positioning ensures that your business gets maximum visibility, grabbing the attention of potential customers right when they are actively searching for services like yours.

Users subconsciously associate the top spot with relevance and quality, making them more likely to click on your ad. This higher click-through rate can lead to increased website traffic, phone calls, and inquiries, ultimately driving more conversions for your business.

When customers see your Local Service Ad, they will immediately notice the distinctive green “Google Guaranteed” badge displayed alongside it. This badge is a powerful trust signal, assuring potential customers that Google has thoroughly vetted your business.

The Google Guarantee is a mark of credibility, demonstrating your commitment to exceptional service. It signifies that your business has met Google’s stringent licensing, insurance, and background check requirements.

This badge sets you apart from competitors and instills confidence in customers, making them more likely to choose your services over others.

Leveraging the trust associated with the Google Guarantee badge establishes a strong reputation in your local market and attracts a steady stream of customers.

Google Local Service Ads operates on a pay-per-lead model, which means you only pay when a potential customer contacts you directly through the ad. Compared to traditional advertising methods that charge for clicks or impressions, this cost structure ensures you get the most out of your marketing budget.

By paying only for valid leads, you can optimize your advertising spending and allocate resources where they are most effective. This results in a higher return on investment (ROI) for your marketing efforts. 

You can set a budget that aligns with your business goals and only pay when your ad generates tangible results.

Moreover, Local Service Ads offer an excellent opportunity to reach a highly targeted audience of local customers actively seeking your services. This targeted approach minimizes wasteful spending and increases the likelihood of attracting customers who are genuinely interested in your offerings.

Creating a profile for your business on Google Local Service Ads is a straightforward process that can be accomplished in a few simple steps:

1. Sign Up: Visit the Google Local Service Ads website and become a service provider. You’ll need to provide basic information about your business, such as your name, contact details, and the services you offer.
2. Verification: Google will guide you through a verification process to ensure the legitimacy and credibility of your business. This may involve confirming licenses, insurance coverage, and other necessary qualifications.
3. Business Details: Provide detailed information about your business, including service areas, business hours, and service offerings. This helps potential customers get a comprehensive understanding of your services.
4. Setting Budget and Preferences: Set your budget and preferences for your Local Service Ads campaign. You can specify the maximum amount you’ll pay for leads, the areas you want to target, and the services you want to promote.

Once your profile is set up, managing your Local Service Ads becomes a breeze. Google provides a user-friendly dashboard where you can:

1. Track Leads: Monitor the leads generated through your ads, including phone calls and messages. This lets you stay on top of customer inquiries and promptly respond to potential leads.
2. Manage Budget: Easily adjust your budget and bidding preferences to optimize ad spending. Increase or decrease your budget based on the performance of your ads and the influx of leads.
3. Review Performance: Analyze the performance of your Local Service Ads using the reporting and analytics tools Google provides. Gain insights into key metrics such as impressions, clicks, and conversion rates to make data-driven decisions.
4. Update Business Information: Keep your business information up-to-date, including contact details, service areas, and service offerings. This ensures potential customers have accurate and relevant information when they see your ads.

The easy setup process and user-friendly management platform of Google Local Service Ads save you time and effort, allowing you to focus on delivering exceptional customer service.

With Google Local Service Ads, you can only pay for viable leads.

A viable lead is counted when a potential customer contacts your business directly through the ad, either by phone call or message. This means you’re paying for genuine inquiries from individuals interested in your services.

Paying for viable leads optimizes your marketing budget and helps you focus on quality rather than quantity. This targeted approach allows you to maximize the return on your investment, as you’re investing in leads with a higher probability of converting into paying customers.

Google Local Service Ads come with built-in tracking and reporting features that provide valuable insights into the performance of your ads. This data allows you to make data-driven decisions and optimize your advertising strategy for better results.

Here are some key data points you can track with Local Service Ads:

• Lead Volume: Track the number of leads generated through your ads to understand the effectiveness of your campaign and make adjustments accordingly.
• Lead Quality: Evaluate the quality of leads by assessing factors such as the conversion rate from lead to customer and the average value of each lead. This information helps you focus on leads more likely to convert into paying customers.
• Ad Performance: Monitor critical metrics such as impressions, clicks, and click-through rates to gauge your ads’ performance and identify improvement areas.
• Customer Reviews and Ratings: Keep track of customer reviews and ratings associated with your Local Service Ad. This feedback provides valuable insights into customer satisfaction and identifies areas where you can enhance your service.
• Budget and Cost Metrics: Track your advertising budget and monitor cost metrics, such as cost per lead and acquisition. This allows you to analyze the cost-effectiveness of your ads and make informed decisions about budget allocation.

Access to these tracking and reporting capabilities empowers you to make data-driven optimizations, refine your marketing strategy, and achieve better results for your business.

Unlike some competitor ad platforms, Google Local Service Ads provides a comprehensive solution that eliminates the need for third-party tools.

With Local Service Ads, you can manage your entire advertising campaign directly within the Google Ads platform, streamlining your workflow and saving you the hassle of dealing with multiple tools or platforms.

Here are a few competitor ad platforms that often require the use of third-party tools:

• Yelp: While Yelp offers advertising options for local businesses, optimizing and managing campaigns often involves using third-party tools for tracking, reporting, and advanced analytics.
• Facebook Ads: While Facebook Ads provides a robust advertising platform, businesses often rely on third-party tools for optimizing campaigns, managing ad budgets, and tracking performance in more detail.
• HomeAdvisor: Similar to Google Local Service Ads, HomeAdvisor focuses on connecting customers with local service providers. However, additional third-party tools may be required for advanced lead management and tracking.

Google Local Service Ads provides the convenience of an all-in-one solution without additional tools or platforms. This simplifies your advertising process and ensures a seamless setup and management experience.

Google Local Service Ads offers a distinct advantage over shared lead sites, providing a more reliable and efficient way to generate leads for your business.

Unlike shared lead sites, where leads are often distributed among multiple service providers, Local Service Ads connect potential customers directly to your business, giving you a competitive edge.

Here are some examples of shared lead sites:

• Thumbtack: Thumbtack is a popular online marketplace where customers can find local service professionals. However, leads generated through Thumbtack are typically shared among multiple providers, leading to increased competition and potentially diluted chances of securing the job.
• HomeAdvisor: HomeAdvisor connects homeowners with local service professionals. However, leads are often distributed to multiple providers in the same service category. This shared leadership model can result in fierce competition and reduced conversion rates.
• Angi: Angi, previously Angie's List, provides a platform for customers to find and review local service providers. While it can generate leads, they are not exclusive to one service provider, increasing competition for each lead.

With Google Local Service Ads, you can receive exclusive leads. When a customer contacts your business through the ad, you have a higher chance of converting that lead into a customer, as you’re not competing directly with other providers for the same opportunity.

Additionally, the Google Guarantee badge associated with Local Service Ads adds a layer of trust and credibility, making customers more likely to choose your services over competitors listed on shared lead sites.

Google Local Service Ads are a must-have tool for any local business looking to thrive in today’s competitive digital landscape.

But how can you maximize the potential of Local Service Ads for your business?

That's where Search Click Grow comes in. As a leading marketing agency helping local businesses grow their customer base, we have the expertise and experience to take your business to the next level. Our dedicated team understands the intricacies of Google Local Service Ads. It can help you navigate the setup, optimization, and management process for maximum results.

With Search Click Grow, you’ll benefit from tailored strategies to attract more local leads and increase conversions. We’ll optimize your ad campaigns, fine-tune your targeting, and continuously monitor and analyze the performance of your ads to ensure they deliver the best possible results.

Book a breakthrough call today and start growing your local business.