5 Types of Google Ads (& When to Use Them?)

Mafalda Taborda

in Advertising Posted on

12/09/2022 02:58 PM

First, let’s discuss what Google Ads are and why they are essential for businesses. Google Ads (formerly known as Google Adwords) is an online advertising platform that allows advertisers to promote their products and services on Google’s search engine and other platforms like:

YouTube
Google Search
Gmail
Any other website that partners with Google

Google Ads are a way for businesses to reach new customers and promote their brand. When someone searches for a keyword related to your business, your ad may appear at the top of the search results.

Google Ads are effective because they allow you to target potential customers who are already interested in your offer.

You can also track how well your ads are performing so that you can adjust your campaign to maximize your results. Google Ads can be an essential tool for businesses of all sizes that are looking to reach new customers and grow their brands.

Google Search ads are text-based ads that allow you to place your ad at the top of the search results page for specific keywords. Your ad will appear above the organic search results, meaning people searching for the keyword you’re targeting will see your ad before anything else.

For example, let’s say you own a florist shop. You might want to create a Google Search ad that would be shown whenever someone searches for “flowers” or “flower delivery.” When people see your ad and click on it, they’ll be taken to your website to learn more about your business and what you offer.

Google Search ads can be a great way to get your business in front of potential customers who are already interested in your offer. If you’re a business that sells products or services online, Search ads can be a great way to increase traffic to your website and generate more sales.

If you’re a local business, Search ads can significantly increase foot traffic and drive more customers through your door. If you’re a B2B company, Search ads can be a great way to generate leads and set up appointments with potential clients.

Google Display ads are image-based ads that appear on websites across the internet. When someone visits a website where you’ve placed a Display ad, your ad will appear on the page along with the regular content.

These ads can come in many different shapes and sizes, but they all have one thing in common: they contain an image or logo and some text.

Display ads are a great way to reach new people who might be interested in what you have to offer.

Because you can target your ads to specific audiences, you can be sure that your message reaches the people who are most likely to convert into customers.

Display ads can significantly increase brand awareness or promote a specific product or service.

You can also use them to drive traffic to your website or online store. They’re highly visual, so they can be especially effective for promoting products or services that are visually appealing, like clothing, jewelry, or cosmetics.

If you’re considering using Google Display ads for your business, remember that they generally have a lower click-through rate than other types of online advertising like Search ads.

That’s because people are typically not in “buying mode” when scrolling through their social media feeds or reading articles online.

However, if your goal is simply to increase brand awareness or get people to visit your website, Google Display ads can be a valuable addition to your marketing mix.

Google App ads are ads that appear in the Google Play Store app. They can be either static or video ads and are a great way to promote your app to potential users.

Static ads consist of an image, a headline, and a call to action, while video ads can be up to 30 seconds long and include additional photos and text.

Google App ads are most effective when used in conjunction with other marketing channels.

For example, if you’re running a TV ad campaign for your app, you can use Google App ads to drive downloads by including a call to action at the end of your TV ad that encourages viewers to download your app from the Google Play Store.

Additionally, if you’re running a social media campaign for your app, you can use Google App ads to boost your reach by targeting potential users who are most likely to install your app.

Using Google App ads and other marketing channels, you can maximize your chances of driving downloads and achieving success with your app.

When someone sees an in-display ad, they can click on the thumbnail to watch it. However, unlike in-stream ads, you can skip in-display ads.

The great thing about Google video ads is that you can use them to achieve various marketing goals. For example, if you want to increase brand awareness, you can run an ad that introduces viewers to your product or service.

Or, if you’re trying to generate leads, you can create an ad that encourages viewers to sign up for your email list. You can even use Google video ads to drive sales by featuring a special offer or discount code.

Google Shopping ads appear in Google search results when someone searches for a product you sell. When someone clicks on your ad, they are taken to your website, where they can learn more about the product and make a purchase.

You can create Google Shopping ads in two ways:

Manually: You’ll need to set up individual ads for each product. This can be time-consuming, but it does give you more control over which products are being advertised and how they appear in search results.
Google Merchant Center: You can upload your entire product catalog at once. This is the easiest way to create Google Shopping ads, but it gives Google more control over which products are shown in search results.

If you have an e-commerce business, then Google Shopping ads should be a crucial part of your paid advertising strategy.

Another vital factor to consider is your target audience. Google Ads allows you to target specific demographics, interests, and locations.

This means you can create campaigns targeting the people most likely to be interested in what you offer. If you don’t know who your target audience is, or you’re not sure how to target them with Google Ads, then this may not be the right marketing tool for you.

However, if you know your target audience and plan to target them, then Google Ads could be a great option.

The level of competition in your industry will also play a role in deciding if Google Ads is right for your business.

If there is a lot of competition, it may be more difficult (and more expensive) to put your ads in a position for potential customers to see them. On the other hand, if there isn’t much competition in your industry, then Google Ads could be a great way to get an edge on the competition.

No matter what level of competition you have in your industry, it’s important to remember that you need to create well-crafted ads that accurately reflect what your business offers if you want to succeed with Google Ads.

The simple answer to this question is yes.

Google Ads can be a powerful tool for driving traffic to your website, increasing sales, and building brand awareness. However, it’s important to remember that there are no guarantees regarding Google Ads.

You need a well-crafted ad and have to know the right way to target potential customers if you want your campaign to be successful.

Overall, Google Ads can be worth the investment if you’re prepared to put in the time and effort needed to make them work for you.

With some strategic planning and creative thinking, Google Ads can help take your business to the next level.

Here are some tips to get you started:

Research your keywords carefully: your choice of keywords will be one of the essential factors in determining the success of your campaign. Ensure you thoroughly research your options and choose keywords relevant to your product or service.
Set a realistic budget: Google Ads can be expensive, so it’s essential to set a budget that you’re comfortable with and that won’t put too much of a strain on your finances. Remember, you can constantly adjust your budget as needed.
Keep track of your analytics: it’s essential to keep track of your click-through rate and other metrics so you can gauge your ads’ effectiveness and make necessary adjustments. Luckily, Google provides all the tools you need to do this.