The lead generation funnel is one of the most powerful tools a small business owner can use to get more leads. It’s simple, efficient, and easy to customize for your business. But how does it work? A lead generation funnel works by capturing the contact information of potential customers who are interested in what you have […]
Facebook Ads vs Google Ads: Which Is Better for Your Business?
Pay-per-click (PPC) advertising is a huge part of online marketing. It’s a great strategy for small businesses to position themselves in front of their target market and generate leads quickly. Although organic traffic can be generated for free by search engine optimization (SEO), organic traffic can take weeks or even months to show results. PPC, on […]
How to Get Customer Testimonials & What to Do With Them?
There’s no better person to tell you that your services or products are great than a customer who has tried them. Testimonials from happy customers allow you to learn how much your business impacts their lives. Potential customers can also determine whether your company is worth their time and money, but how do you actually get […]
How to Repurpose Content to Gain More Online Visibility
If you’re like most business owners, you want more online visibility. After all, what’s the point of creating content if no one is going to see it? The good news is that you can repurpose your content in many ways to ensure that it gets seen by as many people as possible. Evergreen content is […]
What Is Digital Advertising: A Beginner’s Guide
As a business owner or decision-maker, you’ve probably asked this question a million times: “What is digital advertising, exactly?” Well, if you’ve seen a sponsored video, story, or post as you scrolled through Facebook, Instagram, or YouTube, you’ve already experienced being on the receiving end of a digital advertising campaign. See, the global spending on digital advertising has […]