Imagine sending 100 emails to potential clients this week, but only 20 of them actually see your message. The other 80? They’re sitting in spam folders, and your customers have no idea you even reached out. This is happening to contractors and local businesses every single day. You might be doing everything right—sending professional emails, […]
How to Use CRM Zip Code Targeting to Maximize Your Ad ROI
You pour thousands into advertising for your home service business—Google Ads, Local Service Ads, Facebook campaigns—but the leads that trickle in hardly ever turn into paying jobs. It’s frustrating to watch your marketing budget disappear with little to show for it in new projects or revenue. If you’re a residential contractor or home service pro, […]
Mastering the 5 Stages of the Customer Journey for Contractors
Most contractors focus heavily on getting more leads, believing that if they just had a steady flow of inquiries, their business would thrive. But the truth is, leads alone don’t build a successful contracting business—converting those leads into paying customers and retaining them for repeat business is what truly matters. Many contractors struggle with common issues: […]
How to Build a High-Converting Website: The MENU Framework
Imagine you’re standing in a bustling food court or a vibrant strip mall, surrounded by a myriad of dining options. The enticing aromas, colorful menus, and bustling activity can be overwhelming. In this scenario, how do you decide where to eat? It’s a complex decision, and in this blog post, we’re going to delve into […]
Contractor Marketing ROI: 3 Key Factors That Impact Your Success
You’re spending money on ads, SEO, and lead generation, but something isn’t adding up. Despite investing in marketing, you’re not seeing the returns you expected. You’re not alone—many contractors face the same frustration when it comes to marketing ROI. Common Frustrations If any of these sound familiar, you’re likely wondering if marketing even works. You might […]
