So, you want to know how to create a website funnel? You’ve probably read 101 examples, definitions, how-tos, and more. The reality is there’s a lot of information about funnels but a lot of it comes from people that don’t actually make them. That’s where we differ. We’re an agency that uses websites and website funnels […]
How to Develop Buyer Personas: An Ultimate Guide
Whenever you consider a buyer’s profile along with insights into their purchase behavior, you gain some clear perspective on how to earn their business. It’s the best way to kick off your content strategy, but part of your success is how you craft buyer personas. This shows a higher understanding of your target audience, allowing you […]
ROAS vs ROI: Understanding the Difference
For as long as I can remember being in marketing and business, the buzz word “ROI” was a continuous mantra, and despite the way some people used the acronym, it was not a self-fulfilling prophecy no matter how many times an executive said “guaranteed ROI”. In contrast, return on advertising spend (ROAS) has become the preferred metric for […]
The 9 Top Places to Advertise Online
Good advertising is crucial for every successful business so it’s crucial to learn which are the best places to advertise online. Regardless of the size of your business, you will want your advertising efforts to go beyond your local advertising channels. Online advertising provides you with a convenient method to market your services and products to […]
Why Do People Buy: Understanding the Buyer’s Motivation
Why do people buy? It’s the question every marketer tries to answer before creating an e-commerce strategy. When customers visit your store looking for something, what’s the magic factor that pushes them to ‘add to cart’? There are actually many reasons why a customer wants to spend money, the question is whether they’ll spend it on your site […]