If you’re spending money on ads without tracking your return, you’re flying blind. Contractors who skip this step often keep pouring money into channels that quietly lose them money, or they cut channels that are actually working because they measured the wrong number. ROAS and ROI get thrown around like they mean the same thing. […]
A landing page, simply put, is any page you direct visitors to from a link. Or, more succinctly, a page that a visitor “lands” on after clicking a link. There’s a variety of types and purposes for landing pages, but most serve as destinations for marketing and advertising campaigns. Although related, marketing, in […]
Marketing is an expensive undertaking. For businesses that do not have the capital to splurge on far-reaching marketing campaigns like their established counterparts, there are still ways in which they can reach out to their chosen market. Contrary to popular belief, email marketing is still strong and reliable. Do not believe all that hemming and hawing […]
Why do people buy? It’s the question every marketer tries to answer before creating an e-commerce strategy. When customers visit your store looking for something, what’s the magic factor that pushes them to ‘add to cart’? There are actually many reasons why a customer wants to spend money, the question is whether they’ll spend it on your site […]
What if you could set up your marketing to work by itself? All you have to do is sit back and wait for sales and leads to come through the door. With just a little work, you can actually set up marketing automation to work almost completely on its own. So why use marketing automation […]
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