Category: Automation & CRM

What Is Data Driven Marketing? 4 Key Strategies for Customer Engagement what is data driven marketing

What Is Data Driven Marketing? 4 Key Strategies for Customer Engagement

Let me preface here with the fact that I SWEAR this blog is going to cover what data-driven marketing is and why it’s so powerful. However, it’s critical I first start out by going on a short tangent about human behavior and psychology– since we’re also going to be talking about effectively engaging your ideal […]

ROAS Calculation: The Ultimate Guide to Return On Ad Spend

ROAS Calculation: The Ultimate Guide to Return On Ad Spend

If you’re considering using online advertising to help you drive new leads and sales for your business, it’s critical that you know how to calculate your return on your investment for ads. Not understanding ROAS calculation can very quickly cripple an otherwise successful ad campaign. Our ROAS Calculator is available right here if you’d like to […]

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