For as long as I can remember being in marketing and business, the buzz word “ROI” was a continuous mantra, and despite the way some people used the acronym, it was not a self-fulfilling prophecy no matter how many times an executive said “guaranteed ROI”. In contrast, return on advertising spend (ROAS) has become the preferred metric for […]
The 9 Top Places to Advertise Online
Good advertising is crucial for every successful business so it’s crucial to learn which are the best places to advertise online. Regardless of the size of your business, you will want your advertising efforts to go beyond your local advertising channels. Online advertising provides you with a convenient method to market your services and products to […]
Why Do People Buy: Understanding the Buyer’s Motivation
Why do people buy? It’s the question every marketer tries to answer before creating an e-commerce strategy. When customers visit your store looking for something, what’s the magic factor that pushes them to ‘add to cart’? There are actually many reasons why a customer wants to spend money, the question is whether they’ll spend it on your site […]
What Is Local SEO, Why It’s Important & 7 Ways to Improve It
Search Engine Optimization plays a significant role in online businesses and is always changing its importance and reach. The search engines are continually updating their search algorithms to provide users queries with the most relevant results. In the same way, local SEO has also made a big impact on the modern world. Digital marketers recommend […]
Why Use Marketing Automation In your Business
What if you could set up your marketing to work by itself? All you have to do is sit back and wait for sales and leads to come through the door. With just a little work, you can actually set up marketing automation to work almost completely on its own. So why use marketing automation […]