In today’s highly competitive marketing landscape, it can be hard to stay ahead of the curve and get customers. What if we told you there’s a way to get up to 10 times more leads and customers without changing up your process too much? Enter the 4 pillars of online reviews, a powerful tool that […]
Category: Paid Advertising
How to Optimize Your Google Business Profile: A Contractor’s Complete Guide
Your Google Business Profile is the most valuable free marketing tool available to home service contractors — and most of them have it half set up. When a homeowner searches “painters near me” or “flooring contractor in [city],” Google’s local map pack is the first thing they see. Those three listings that appear before any […]
How to Plan and Produce 12 Months of Content for Your Business
One of the best pieces of advice any marketing specialist will give you is to publish as much content on as many platforms as possible. Why? Content is what establishes your brand. It’s what makes you an authority in your industry and helps boost your rankings in search engines. Above all of these, your content […]
How Much Do Google Ads Cost for Contractors? A Real-World Breakdown
“How much do Google Ads cost?” is one of the most Googled marketing questions — and most of the answers you’ll find are useless. Vague ranges. Industry averages that blend together plumbers, accountants, and e-commerce stores. Numbers that tell you nothing about what you’ll actually pay as a painting contractor in Phoenix or a flooring […]
How to Get More Google Reviews: The 4-Step System That Doubles Your Rate
Most contractors have the same review strategy: send a link after the job is done and hope for the best. That approach gets a 10 to 15 percent conversion rate at best — meaning for every ten completed projects, you’re walking away with one or two reviews. There’s a better way, and it starts well […]
