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Micha McLain

Air Force veteran and online marketing authority, Micha is a pragmatic problem solver with relentless dedication to his clients’ success-- with a passion for helping businesses achieve exponential and sustainable growth. He serves clients as a strategic partner who believes in addressing their digital challenges head-on by implementing quantifiable best practices. His hobbies include billiards, chess, mountain climbing, and traveling with his loving wife and kids.

ROAS Calculation: The Ultimate Guide to ROI for Advertising roas calculation ultimate guide

ROAS Calculation: The Ultimate Guide to ROI for Advertising

Reading Time: 10 minutes If you’re considering using online advertising to help you drive new leads and sales for your business, it’s critical that you know how to calculate your return on your investment for ads. Not understanding ROAS calculation can very quickly cripple an otherwise successful ad campaign.