Whenever you consider a buyer’s profile along with insights into their purchase behavior, you gain some clear perspective on how to earn their business. It’s the best way to kick off your content strategy, but part of your success is how you craft buyer personas. This shows a higher understanding of your target audience, allowing you […]
Category: Content & Social
Sales Funnel vs Website: Does Your Business Need Both?
The world wide web has changed the buying process. More transactions take place online. As such, more and more businesses have turned to the web in order to add more customers to their rosters. However, many business owners are confused about what type of web properties they should employ to attract these customers. They wonder […]
How to Outline a Blog Post: A Simple Step-by-Step Guide
What makes a blog post shareable? Is it the topic or readability that matters most? For one thing, blog posts are never perfect. The other question you might be asking is how to outline a blog post? You’ll find yourself constantly thinking of updates to add to old posts, whether for SEO reasons or discovering […]
Why Are Press Releases Important & How to Use Them
Have you heard or noticed that many businesses are using press releases to grow? Are you wondering why are press releases important? Is this is a strategy that you can use to your benefit? With so much information available on the web, you need to find as many ways as possible to get your business and […]
What Is Inbound Marketing & Why You Should Use It
No one likes to watch their favorite TV shows and have commercials pop upright in the middle, or finding their inbox full of sales emails from companies they never heard of or subscribed to. These are mass marketing techniques, and they’re not effective anymore. Today, customers decide who to buy from, which products interest them, and whether […]