In 2020, almost all brands have switched to talking to their customers directly online. If you haven’t done so already, it’s time to update your social media optimization strategy. How strong is your relationship with your followers and fans? Are you getting thousands of likes and views on every post? If not, your social media […]
Whether you are new to blogging and content marketing or a seasoned pro… chances are you’ve wondered what is cornerstone content all about anyway? Used correctly, cornerstone content can make your site more focused, more SEO friendly, more user friendly, all of which will lead to better SERPs rankings, leads, and sales. Not used, or […]
You clicked on this expecting a shortcut for writing blogs faster. That’s fair — it’s what the title suggests. But the real reason content takes so long isn’t the writing. It’s the lack of a system. I built the 4 P’s Content Method about 15 years ago while running another agency. At the time, we […]
You’ve just written the world’s best blog post… but now what? Do you know how to structure a blog post? Data shows that the top-ranking posts have great formatting and structure that works for both people AND for Google. Not formatting your blog correctly is a near guarantee that your post will flop and never […]
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