SEO is one of the first things that brands consider when they’re trying to build their online presence. After all, search engines are an information and traffic powerhouse that can generate thousands of visitors to your site. If you rank on the first page of search engines, then you’re getting a free pass to invite […]
Category: Marketing
What Is Digital Advertising: A Beginner’s Guide
As a business owner or decision-maker, you’ve probably asked this question a million times: “What is digital advertising, exactly?” Well, if you’ve seen a sponsored video, story, or post as you scrolled through Facebook, Instagram, or YouTube, you’ve already experienced being on the receiving end of a digital advertising campaign. See, the global spending on digital advertising has […]
What Are Backlinks and Why Are They Important?
When it comes to businesses, digital marketing is essential. You generate your leads through online content, nurture them, and then convert them into customers or clients. One of the most effective ways to connect with your clients is to have a well-maintained website. You show visitors who you are, what you have, and what you […]
How to Optimize Your Website for Mobile In 10 Steps
Technology has transformed the way consumers use their mobile phones. Nowadays, you can use your phone to produce high-quality content, enjoy media platforms, and even complete online transactions. Global internet usage has reached a whopping 4.32 billion people — 90% of whom use mobile devices to go online. For this reason, learning how to optimize […]
Local SEO for Small Businesses: Top 8 Ways to Increase Online Visibility
Did you know that 86% of customers use Google Maps to look for businesses in their area? If you want to expand your brand’s potential, it’s time to start looking into local SEO for small businesses. It’s what allows all of the businesses you see on the “Near Me” section to appear on top of the […]