We all see and know about Google Ads. However, most people don’t know what Google Ads keyword match types are, and even fewer understand how to use them correctly. Without understanding the different match types, you’re leaving a lot of money on the table. You could be targeting the wrong keywords or, worse, not targeting […]
Category: Marketing
5 Types of Google Ads (& When to Use Them?)
You’ve probably heard that advertising your business on Google is a great way to reach new customers, but with so many different types of ads, it can be hard to know where to start. Do you need a text ad or a video ad? What about a shopping ad or display ad? We’re here to […]
The Contractor’s Lead Generation Funnel: What Happens After the Lead Comes In
Most contractors think lead generation ends when the lead comes in. Phone rings, form fills, message pings — pipeline updated, next ad spend planned. That’s where the thinking stops. That’s also where most contractor revenue leaks out. The ad generated the lead. The lead sat for three hours before anyone called back. By the time […]
Facebook Ads vs. Google Ads for Contractors: Which One Actually Wins?
Every contractor who starts thinking about paid advertising eventually asks the same question: should I run Google Ads or Facebook Ads? The typical answer from most marketing content on the internet is some version of ‘it depends.’ That’s technically true and totally useless. Let me give you the real answer based on running both for […]
How Content Marketing Drives Sales For Your Business
The days of flashy advertising easily swaying consumers are long gone. Today’s customers are savvy enough to spot an advertisement from a mile away and are generally uninterested in any sort of sales talk. That’s why it’s so important for businesses to invest in content that can generate value for customers even before they decide […]
