Like most people, you probably think of keywords as the words and phrases you want potential customers to use when searching for your products or services. And while that’s true, there’s another type of keyword that can be just as important to your Google Ads campaigns: negative keywords. Adding negative keywords to your campaign ensures people […]
I run Google Ads for home service contractors every day. Painting companies, flooring contractors, landscapers, and more — across dozens of markets at any given time. So when contractors ask me whether Google Ads are worth it, my answer is always the same: it depends on what you have in place before you run them. […]
There’s no better person to tell you that your services or products are great than a customer who has tried them. Testimonials from happy customers allow you to learn how much your business impacts their lives. Potential customers can also determine whether your company is worth their time and money, but how do you actually get […]
Competition is everywhere. In today’s digital age, your competition is not just the businesses down the street. With a global market and social media at our fingertips, companies large and small are vying for attention from the same customers that you are. This is why competitor content analysis is so important. By analyzing what your […]
Do you want to improve your website’s engagement and ROI but don’t know where to start? Content marketing is a great and flexible way to achieve those goals. However, failing to understand the most effective types of content marketing can result in low website traffic and conversion rates. In this blog post, we’ll look at some […]
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