Today’s businesses rely on digital marketing techniques to remain competitive. A solid tech stack promotes growth and prevents you from wasting resources on time-consuming activities. On the other hand, failing to use current marketing methods may cause your company to fall behind its competitors. The great news is that there is plenty of software available […]
Category: Marketing
How to Increase Social Media Engagement: Tips to Use Today
Social media has become a melting pot uniting consumers across all demographics — location, age, gender, etc. Sites like Facebook, Instagram, Youtube, and Twitter provide businesses of all sizes free access to a massive pool of audiences. However, instead of thinking of how to increase social media engagement, some entrepreneurs don’t give these platforms the […]
What Is a Value Ladder and How to Build One
Most businesses have more than one product, service, or level (plan) of service they offer… but, many of those same businesses do not have a clear path of those products mapped out. The result is often a lack of team clarity, not knowing when or how to offer one product over another, not being able […]
Content Marketing vs Traditional Marketing: Pros & Cons
Every business uses marketing strategies to gain visibility and sell, but the differences between content marketing vs traditional marketing are rarely discussed. Most marketing departments conflate the two, which isn’t always the best practice. Content marketing is very different from traditional marketing methods, such as pop-ups and paid online advertising. When considering which marketing strategy is […]
How to Develop Buyer Personas: An Ultimate Guide
Whenever you consider a buyer’s profile along with insights into their purchase behavior, you gain some clear perspective on how to earn their business. It’s the best way to kick off your content strategy, but part of your success is how you craft buyer personas. This shows a higher understanding of your target audience, allowing you […]
