We all see and know about Google Ads. However, most people don’t know what Google Ads keyword match types are, and even fewer understand how to use them correctly. Without understanding the different match types, you’re leaving a lot of money on the table. You could be targeting the wrong keywords or, worse, not targeting […]
You’ve probably heard that advertising your business on Google is a great way to reach new customers, but with so many different types of ads, it can be hard to know where to start. Do you need a text ad or a video ad? What about a shopping ad or display ad? We’re here to […]
Like most people, you probably think of keywords as the words and phrases you want potential customers to use when searching for your products or services. And while that’s true, there’s another type of keyword that can be just as important to your Google Ads campaigns: negative keywords. Adding negative keywords to your campaign ensures people […]
There’s no better person to tell you that your services or products are great than a customer who has tried them. Testimonials from happy customers allow you to learn how much your business impacts their lives. Potential customers can also determine whether your company is worth their time and money, but how do you actually get […]
Do you want to improve your website’s engagement and ROI but don’t know where to start? Content marketing is a great and flexible way to achieve those goals. However, failing to understand the most effective types of content marketing can result in low website traffic and conversion rates. In this blog post, we’ll look at some […]
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