Many businesses are not conversant with SEO, and it is understandable because SEO is not a simple thing, after all. However, most of them are still aware of the benefits of using the right keywords for their business website. Keywords are a significant part of SEO campaigns. They are the phrases and words that your […]
Why Online Reviews Matter More Than Almost Anything Else in Contractor Marketing
If you had to pick one marketing asset for your contracting business — one thing you’d build intentionally and protect above everything else — it should be your online reviews. Not your website. Not your ad accounts. Not your social media. Your reviews. I say that after nearly two decades of helping businesses grow online, […]
How to Use Affiliate Marketing to Make Money With Your Blog
Wouldn’t a little side income be nice right now? Today’s online entrepreneurs are doing just that, running their own websites, blogs, and e-commerce stores, and some make millions of dollars per year. One effective way to start your online money-making machine is to join an affiliate marketing network. If you want to turn your blog […]
Why Are Press Releases Important & How to Use Them
Have you heard or noticed that many businesses are using press releases to grow? Are you wondering why are press releases important? Is this is a strategy that you can use to your benefit? With so much information available on the web, you need to find as many ways as possible to get your business and […]
What Is a Marketing Funnel? The 5-Stage Customer Journey Every Contractor Needs
Most contractors think marketing ends when the phone rings. It doesn’t. It’s barely started. A marketing funnel is the full journey a customer takes with your business — from the moment they first hear your name to the moment they’re telling their neighbor to hire you. For contractors, that journey has five distinct stages, and […]
