We all see and know about Google Ads. However, most people don’t know what Google Ads keyword match types are, and even fewer understand how to use them correctly. Without understanding the different match types, you’re leaving a lot of money on the table. You could be targeting the wrong keywords or, worse, not targeting […]
Category: Paid Advertising
5 Types of Google Ads (& When to Use Them?)
You’ve probably heard that advertising your business on Google is a great way to reach new customers, but with so many different types of ads, it can be hard to know where to start. Do you need a text ad or a video ad? What about a shopping ad or display ad? We’re here to […]
How to Use a Lead Generation Funnel to Get More Local Leads?
The lead generation funnel is one of the most powerful tools a small business owner can use to get more leads. It’s simple, efficient, and easy to customize for your business. But how does it work? A lead generation funnel works by capturing the contact information of potential customers who are interested in what you have […]
Facebook Ads vs Google Ads: Which Is Better for Your Business?
Pay-per-click (PPC) advertising is a huge part of online marketing. It’s a great strategy for small businesses to position themselves in front of their target market and generate leads quickly. Although organic traffic can be generated for free by search engine optimization (SEO), organic traffic can take weeks or even months to show results. PPC, on […]
How Content Marketing Drives Sales For Your Business
The days of flashy advertising easily swaying consumers are long gone. Today’s customers are savvy enough to spot an advertisement from a mile away and are generally uninterested in any sort of sales talk. That’s why it’s so important for businesses to invest in content that can generate value for customers even before they decide […]