We all see and know about Google Ads. However, most people don’t know what Google Ads keyword match types are, and even fewer understand how to use them correctly. Without understanding the different match types, you’re leaving a lot of money on the table. You could be targeting the wrong keywords or, worse, not targeting […]
A landing page, simply put, is any page you direct visitors to from a link. Or, more succinctly, a page that a visitor “lands” on after clicking a link. There’s a variety of types and purposes for landing pages, but most serve as destinations for marketing and advertising campaigns. Although related, marketing, in […]
Like most people, you probably think of keywords as the words and phrases you want potential customers to use when searching for your products or services. And while that’s true, there’s another type of keyword that can be just as important to your Google Ads campaigns: negative keywords. Adding negative keywords to your campaign ensures people […]
If you’re like most business owners, you want to make sure that your website is ranking as high as possible on search engine results pages (SERPs). In order to do this, you need to create content that is optimized for search engines. But what is an SEO content brief and how do you write one? In […]
Marketing is an expensive undertaking. For businesses that do not have the capital to splurge on far-reaching marketing campaigns like their established counterparts, there are still ways in which they can reach out to their chosen market. Contrary to popular belief, email marketing is still strong and reliable. Do not believe all that hemming and hawing […]
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