Category: Marketing

How to Optimize Your Google Business Profile: A Contractor’s Complete Guide how to optimize your google business profile

How to Optimize Your Google Business Profile: A Contractor’s Complete Guide

Your Google Business Profile is the most valuable free marketing tool available to home service contractors β€” and most of them have it half set up. When a homeowner searches “painters near me” or “flooring contractor in [city],” Google’s local map pack is the first thing they see. Those three listings that appear before any […]

How to Plan and Produce 12 Months of Content for Your Business 12 month content planner

How to Plan and Produce 12 Months of Content for Your Business

One of the best pieces of advice any marketing specialist will give you is to publish as much content on as many platforms as possible. Why? Content is what establishes your brand. It’s what makes you an authority in your industry and helps boost your rankings in search engines. Above all of these, your content […]

How Much Do Google Ads Cost for Contractors? A Real-World Breakdown how much do Google ads cost

How Much Do Google Ads Cost for Contractors? A Real-World Breakdown

“How much do Google Ads cost?” is one of the most Googled marketing questions β€” and most of the answers you’ll find are useless. Vague ranges. Industry averages that blend together plumbers, accountants, and e-commerce stores. Numbers that tell you nothing about what you’ll actually pay as a painting contractor in Phoenix or a flooring […]

How to Get More Google Reviews: The 4-Step System That Doubles Your Rate how to increase google reviews with this four step system

How to Get More Google Reviews: The 4-Step System That Doubles Your Rate

Most contractors have the same review strategy: send a link after the job is done and hope for the best. That approach gets a 10 to 15 percent conversion rate at best β€” meaning for every ten completed projects, you’re walking away with one or two reviews. There’s a better way, and it starts well […]

The 3 Main Features of a Local Google Search Result & How to Rank for Them local google search breakdown

The 3 Main Features of a Local Google Search Result & How to Rank for Them

Businesses know just how crucial every marketing aspect is, and with the rise of the local web, a strong presence in local Google search results is now necessary. The power of a local Google search is undeniable, but not all businesses know how to maximize it. Some even have yet to learn what it is! […]

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