For as long as I can remember being in marketing and business, the buzz word “ROI” was a continuous mantra, and despite the way some people used the acronym, it was not a self-fulfilling prophecy no matter how many times an executive said “guaranteed ROI”. In contrast, return on advertising spend (ROAS) has become the preferred metric for […]
Category: Marketing
The 9 Top Places to Advertise Online
Good advertising is crucial for every successful business so it’s crucial to learn which are the best places to advertise online. Regardless of the size of your business, you will want your advertising efforts to go beyond your local advertising channels. Online advertising provides you with a convenient method to market your services and products to […]
Why Do People Buy: Understanding the Buyer’s Motivation
Why do people buy? It’s the question every marketer tries to answer before creating an e-commerce strategy. When customers visit your store looking for something, what’s the magic factor that pushes them to ‘add to cart’? There are actually many reasons why a customer wants to spend money, the question is whether they’ll spend it on your site […]
What Is Local SEO, Why It’s Important & 7 Ways to Improve It
Search Engine Optimization plays a significant role in online businesses and is always changing its importance and reach. The search engines are continually updating their search algorithms to provide users queries with the most relevant results. In the same way, local SEO has also made a big impact on the modern world. Digital marketers recommend […]
Why Online Reviews Matter & 6 Ways to Getting More Reviews
Getting reviews for your business on sites, like, Google, Yelp or Amazon, is critical to your business’s success online. Most people start looking for products and services by doing web searches before they make a decision about buying a product or service. The people searching the web use these reviews to guide their buying activities […]