Like most people, you probably think of keywords as the words and phrases you want potential customers to use when searching for your products or services. And while that’s true, there’s another type of keyword that can be just as important to your Google Ads campaigns: negative keywords. Adding negative keywords to your campaign ensures people […]
Category: Websites & Funnels
How to Create a Website Funnel in 5 Easy Steps
So, you want to know how to create a website funnel? You’ve probably read 101 examples, definitions, how-tos, and more. The reality is there’s a lot of information about funnels but a lot of it comes from people that don’t actually make them. That’s where we differ. We’re an agency that uses websites and website funnels […]
What Is a Marketing Funnel? The 5-Stage Customer Journey Every Contractor Needs
Most contractors think marketing ends when the phone rings. It doesn’t. It’s barely started. A marketing funnel is the full journey a customer takes with your business — from the moment they first hear your name to the moment they’re telling their neighbor to hire you. For contractors, that journey has five distinct stages, and […]
How to Make A Website ADA Compliant? A Free Checklist
ADA is shorthand for the Americans with Disabilities Act. This federal legislation protects the rights of employees with disabilities. In the workplace, ADA requires both public and private-sector employers to make reasonable accommodations for employees with disabilities. Online, ADA applies to websites too. They must be accessible, and they must communicate effectively to people […]
Web Design vs Web Development: What is the Difference?
Knowing the difference between web design vs web development is important if you need a new website or are thinking about a redesign. You also might have heard that you need good web design or web development to have a good, user-friendly, website. It’s true, but many people don’t know what web design or web […]
