In 2020, almost all brands have switched to talking to their customers directly online. If you haven’t done so already, it’s time to update your social media optimization strategy. How strong is your relationship with your followers and fans? Are you getting thousands of likes and views on every post? If not, your social media […]
You clicked on this expecting a shortcut for writing blogs faster. That’s fair — it’s what the title suggests. But the real reason content takes so long isn’t the writing. It’s the lack of a system. I built the 4 P’s Content Method about 15 years ago while running another agency. At the time, we […]
You’ve just written the world’s best blog post… but now what? Do you know how to structure a blog post? Data shows that the top-ranking posts have great formatting and structure that works for both people AND for Google. Not formatting your blog correctly is a near guarantee that your post will flop and never […]
I once ranked number one on Google with a blog that brought in 150,000 to 200,000 new visitors a month. We thought we’d hit a goldmine. Months later — not a single lead. The topic was ‘best CMS platforms’ — content management software. I picked it because I knew the subject cold. The keyword had […]
Color psychology plays a big role in web design and branding. It’s a powerful tool that can have a significant impact on how your audience perceives your business. The colors you choose for your website and brand can evoke different emotions, convey messages, and even influence purchasing decisions. So, it’s important to choose your branding […]
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