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Mastering the 5 Stages of the Customer Journey for Contractors
Most contractors focus heavily on getting more leads, believing that if they just had a steady flow of inquiries, their business would thrive. But the truth is, leads alone don’t build a successful contracting business—converting those leads into paying customers and retaining them for repeat business is what truly matters. Many contractors struggle with common issues: […]
How to Build a High-Converting Website: The MENU Framework
Imagine you’re standing in a bustling food court or a vibrant strip mall, surrounded by a myriad of dining options. The enticing aromas, colorful menus, and bustling activity can be overwhelming. In this scenario, how do you decide where to eat? It’s a complex decision, and in this blog post, we’re going to delve into […]
Contractor Marketing ROI: 3 Key Factors That Impact Your Success
You’re spending money on ads, SEO, and lead generation, but something isn’t adding up. Despite investing in marketing, you’re not seeing the returns you expected. You’re not alone—many contractors face the same frustration when it comes to marketing ROI. Common Frustrations If any of these sound familiar, you’re likely wondering if marketing even works. You might […]
Why Clients Leave Agencies & Tips to Strengthen Relationships
In the world of business partnerships, few relationships are as critical—and as delicate—as the one between a client and their agency. When this relationship thrives, it can propel businesses to new heights. But when it falters, it often ends in frustration, unmet expectations, and severed ties. Why do clients leave their agencies? The reasons are […]
7 Powerful Lead Generation Strategies For Your Contracting Business (2024)
Ever feel like finding new customers for your contracting business is as likely as stumbling across a four-leaf clover on a freshly paved road? Yeah, us, too. The good news is that you don’t need magic tricks or lucky charms. In this blog, we will share seven battle-tested strategies that will attract leads for your […]
Why Google Reviews Go Missing & How to Fix it (For Contractors)
For local home service business owners, Google Reviews are more than just feedback —they are a cornerstone of local SEO and a driver for attracting new customers. However, disappearing reviews can be particularly troubling for businesses that rely heavily on their online reputation. Understanding why Google reviews go missing and what you can do to […]
How to Craft Engaging Websites Using the Principles of Visual Hierarchy
Ever find yourself quickly scanning a restaurant’s menu, drawn to bold names and eye-catching pictures? That’s a lot like how we surf the web and consume our digital content. For local home service businesses, this skimming habit highlights the need to grab potential customers’ attention fast and make things simple to understand immediately. By leveraging […]
Google Local Services Ads: 8 Reasons Why You Should Use Them
In today’s digital world, having a robust online presence is essential to attracting customers and standing out from the competition. One powerful tool that can help you achieve this is Google Local Service Ads. Failing to leverage this powerful tool could mean potential customers miss out on your amazing goods or services. In this blog […]
How to Properly Track & Optimize Your Marketing Campaigns
Optimizing your marketing campaigns is a challenging feat. After all, there are so many different channels and strategies for reaching potential customers. However, one of the most critical steps is tracking and measuring which performs best. Knowing which campaigns are working (and which aren’t) will enable you to focus on what’s generating results — and […]
Anatomy of a Funnel Page: How to Design a High-converting Funnel Page
In today’s digital world, having an effective funnel page is essential for any business that wants to capture leads and convert them into customers. A well-designed funnel page can make all the difference between a visitor clicking away or signing up for your service. But how do you create a high-converting funnel page? It takes […]
