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What is Data Driven Marketing? Strategies for Customer Engagement

What is Data Driven Marketing? Strategies for Customer Engagement

Reading Time: 16 minutes Data Driven Marketing strategies are powerful and should be the fundamental driver for all your marketing shift decisions. But just what does Data Driven mean? And how can you leverage those strategies to engage your ideal customer? Well buckle up, cause we’re about to go on a Data Driven drive.

ROAS Calculation: The Ultimate Guide to ROI for Advertising

ROAS Calculation: The Ultimate Guide to ROI for Advertising roas calculation ultimate guide

Reading Time: 10 minutes If you’re considering using online advertising to help you drive new leads and sales for your business, it’s critical that you know how to calculate your return on your investment for ads. Not understanding ROAS calculation can very quickly cripple an otherwise successful ad campaign.

3 Color Psychology Tips for Website Design and Branding

3 Color Psychology Tips for Website Design and Branding color psychology website design

Reading Time: 8 minutes What is Color Psychology? I’m really excited to cover this topic because it’s one of my favorites: COLOR. Most people have a preference, if not an absolute favorite. Everyone can associate a color to something meaningful in their lives. Some kids go through phases where they refuse to eat certain […]