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The 4 P’s Content Method: How to Manage and Produce Any Type of Content Consistently

By Micha McLain | April 19, 2020

You clicked on this expecting a shortcut for writing blogs faster. That’s fair — it’s what the title suggests. But the real reason content takes so long isn’t the writing. It’s the lack of a system. I built the 4 P’s Content Method about 15 years ago while running another agency. At the time, we […]

How to Find the Best Blog Topics: Generate Ideas Fast and Filter Them With This 6-Point Checklist

By Micha McLain | March 17, 2020

I once ranked number one on Google with a blog that brought in 150,000 to 200,000 new visitors a month. We thought we’d hit a goldmine. Months later — not a single lead. The topic was ‘best CMS platforms’ — content management software. I picked it because I knew the subject cold. The keyword had […]

What Is Data Driven Marketing? 4 Key Strategies for Customer Engagement

By Kari McLain | November 7, 2019

Let me preface here with the fact that I SWEAR this blog is going to cover what data-driven marketing is and why it’s so powerful. However, it’s critical I first start out by going on a short tangent about human behavior and psychology– since we’re also going to be talking about effectively engaging your ideal […]

What Is Color Psychology & 3 Tips for Website Design and Branding

By Micha McLain | September 15, 2019

Color psychology plays a big role in web design and branding. It’s a powerful tool that can have a significant impact on how your audience perceives your business. The colors you choose for your website and brand can evoke different emotions, convey messages, and even influence purchasing decisions. So, it’s important to choose your branding […]

ROAS Calculation: The Ultimate Guide to Return On Ad Spend

By Micha McLain | August 7, 2019

If you’re considering using online advertising to help you drive new leads and sales for your business, it’s critical that you know how to calculate your return on your investment for ads. Not understanding ROAS calculation can very quickly cripple an otherwise successful ad campaign. Our ROAS Calculator is available right here if you’d like to […]