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5 Types of Google Ads (& When to Use Them?)
You’ve probably heard that advertising your business on Google is a great way to reach new customers, but with so many different types of ads, it can be hard to know where to start. Do you need a text ad or a video ad? What about a shopping ad or display ad? We’re here to […]
The Anatomy of A Landing Page – Do This to Get Leads or You’re Doing it Wrong.
A landing page, simply put, is any page you direct visitors to from a link. Or, more succinctly, a page that a visitor “lands” on after clicking a link. There’s a variety of types and purposes for landing pages, but most serve as destinations for marketing and advertising campaigns. Although related, marketing, in […]
The Contractor’s Lead Generation Funnel: What Happens After the Lead Comes In
Most contractors think lead generation ends when the lead comes in. Phone rings, form fills, message pings — pipeline updated, next ad spend planned. That’s where the thinking stops. That’s also where most contractor revenue leaks out. The ad generated the lead. The lead sat for three hours before anyone called back. By the time […]
Facebook Ads vs. Google Ads for Contractors: Which One Actually Wins?
Every contractor who starts thinking about paid advertising eventually asks the same question: should I run Google Ads or Facebook Ads? The typical answer from most marketing content on the internet is some version of ‘it depends.’ That’s technically true and totally useless. Let me give you the real answer based on running both for […]
How Content Marketing Drives Sales For Your Business
The days of flashy advertising easily swaying consumers are long gone. Today’s customers are savvy enough to spot an advertisement from a mile away and are generally uninterested in any sort of sales talk. That’s why it’s so important for businesses to invest in content that can generate value for customers even before they decide […]
What Are Negative Keywords In Google Ads and How to Use Them?
Like most people, you probably think of keywords as the words and phrases you want potential customers to use when searching for your products or services. And while that’s true, there’s another type of keyword that can be just as important to your Google Ads campaigns: negative keywords. Adding negative keywords to your campaign ensures people […]
Are Google Ads Worth It for Contractors? An Honest Answer From Someone Who Runs Them
I run Google Ads for home service contractors every day. Painting companies, flooring contractors, landscapers, and more — across dozens of markets at any given time. So when contractors ask me whether Google Ads are worth it, my answer is always the same: it depends on what you have in place before you run them. […]
How to Get Customer Testimonials & What to Do With Them?
There’s no better person to tell you that your services or products are great than a customer who has tried them. Testimonials from happy customers allow you to learn how much your business impacts their lives. Potential customers can also determine whether your company is worth their time and money, but how do you actually get […]
What Is Competitor Content Analysis and How to Conduct One
Competition is everywhere. In today’s digital age, your competition is not just the businesses down the street. With a global market and social media at our fingertips, companies large and small are vying for attention from the same customers that you are. This is why competitor content analysis is so important. By analyzing what your […]
13 Key Types of Content Marketing to Increase Engagement and ROI
Do you want to improve your website’s engagement and ROI but don’t know where to start? Content marketing is a great and flexible way to achieve those goals. However, failing to understand the most effective types of content marketing can result in low website traffic and conversion rates. In this blog post, we’ll look at some […]
