Micha McLain is the CEO of Search Click Grow, a leading digital marketing agency specializing in empowering home service contractors to expand their businesses through effective online strategies. With over a decade of experience in the digital marketing industry, Micha is recognized for his straightforward approach and unwavering dedication to client success.
We all see and know about Google Ads. However, most people don’t know what Google Ads keyword match types are, and even fewer understand how to use them correctly. Without understanding the different match types, you’re leaving a lot of money on the table. You could be targeting the wrong keywords or, worse, not targeting […]
You’ve probably heard that advertising your business on Google is a great way to reach new customers, but with so many different types of ads, it can be hard to know where to start. Do you need a text ad or a video ad? What about a shopping ad or display ad? We’re here to […]
The days of flashy advertising easily swaying consumers are long gone. Today’s customers are savvy enough to spot an advertisement from a mile away and are generally uninterested in any sort of sales talk. That’s why it’s so important for businesses to invest in content that can generate value for customers even before they decide […]
Like most people, you probably think of keywords as the words and phrases you want potential customers to use when searching for your products or services. And while that’s true, there’s another type of keyword that can be just as important to your Google Ads campaigns: negative keywords. Adding negative keywords to your campaign ensures people […]
I run Google Ads for home service contractors every day. Painting companies, flooring contractors, landscapers, and more — across dozens of markets at any given time. So when contractors ask me whether Google Ads are worth it, my answer is always the same: it depends on what you have in place before you run them. […]
Your Partner in Growth, One Click at a Time
At Search Click Grow, we guide local businesses to thrive in the digital space. With proven strategies in branding, marketing, and advertising, we simplify the path to success—turning clicks into loyal customers and growth into a reality. Let’s build a stronger, more profitable business together.
