Kari McLain

Why Google Reviews Go Missing & How to Get Them Back (A Contractor’s Guide) Why Google reviews go missing illustrated guide for contractors showing review management and recovery strategies.

Why Google Reviews Go Missing & How to Get Them Back (A Contractor’s Guide)

You pull up your Google profile to check something, and your stomach drops. Last week you had 87 reviews. Today it says 71. Sixteen reviews, gone. No email. No warning. No explanation. The 4.8 you spent three years earning is suddenly a 4.6, and you have no idea what happened. If that has happened to […]

How to Craft Engaging Websites Using the Principles of Visual Hierarchy using the principles of visual hierarchy

How to Craft Engaging Websites Using the Principles of Visual Hierarchy

Ever find yourself quickly scanning a restaurant’s menu, drawn to bold names and eye-catching pictures? That’s a lot like how we surf the web and consume our digital content. For local home service businesses, this skimming habit highlights the need to grab potential customers’ attention fast and make things simple to understand immediately. By leveraging […]

Google Local Services Ads for Contractors: How They Work and Why We Recommend Them google local services ads

Google Local Services Ads for Contractors: How They Work and Why We Recommend Them

When a homeowner searches for a contractor on Google, the very first thing they see — before Google Ads, before the map pack, before any organic results — is a row of Local Services Ads. Those listings have a business name, a star rating, a review count, and a phone number. They also have a […]

Anatomy of a Funnel Page: How to Design a High-converting Funnel Page anatomy of a funnel page

Anatomy of a Funnel Page: How to Design a High-converting Funnel Page

In today’s digital world, having an effective funnel page is essential for any business that wants to capture leads and convert them into customers. A well-designed funnel page can make all the difference between a visitor clicking away or signing up for your service. But how do you create a high-converting funnel page? It takes […]

The Anatomy of A Landing Page – Do This to Get Leads or You’re Doing it Wrong. anatomy of a landing page

The Anatomy of A Landing Page – Do This to Get Leads or You’re Doing it Wrong.

A landing page, simply put, is any page you direct visitors to from a link. Or, more succinctly, a page that a visitor “lands” on after clicking a link. There’s a variety of types and purposes for landing pages, but most serve as destinations for marketing and advertising campaigns.     Although related, marketing, in […]

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