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Kari Mclain

As a Chief Marketing Officer with an extensive background in design psychology and creative direction, Kari gets to pursue her passion for making sure things look as pretty as they sound. She enjoys good food, good music, and good people as well as spending quality time with her two awesome kids and awesome husband. She loves to sing, play the guitar and ukulele… but don’t you dare ask her to dance. Not only is she the official office geek, she’s your go-to person for a good pun.

What Is a Digital Marketing Funnel and How Do You Build One?

What Is a Digital Marketing Funnel and How Do You Build One? what is a digital marketing funnel

Reading Time: 11 minutes What is a digital marketing funnel? Digital marketing exponentially broadens your company’s outreach and options. Not only can you connect with potential customers over a number of different channels, but you can also tap into social media platforms where your marketing message will potentially take off. Dozens of options in […]

What is Data Driven Marketing? Strategies for Customer Engagement

What is Data Driven Marketing? Strategies for Customer Engagement

Reading Time: 16 minutes Data Driven Marketing strategies are powerful and should be the fundamental driver for all your marketing shift decisions. But just what does Data Driven mean? And how can you leverage those strategies to engage your ideal customer? Well buckle up, cause we’re about to go on a Data Driven drive.

3 Color Psychology Tips for Website Design and Branding

3 Color Psychology Tips for Website Design and Branding color psychology website design

Reading Time: 8 minutes What is Color Psychology? I’m really excited to cover this topic because it’s one of my favorites: COLOR. Most people have a preference, if not an absolute favorite. Everyone can associate a color to something meaningful in their lives. Some kids go through phases where they refuse to eat certain […]