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How to Properly Track & Optimize Your Marketing Campaigns
Optimizing your marketing campaigns is a challenging feat. After all, there are so many different channels and strategies for reaching potential customers. However, one of the most critical steps is tracking and measuring which performs best. Knowing which campaigns are working (and which aren’t) will enable you to focus on what’s generating results — and […]
Anatomy of a Funnel Page: How to Design a High-converting Funnel Page
In today’s digital world, having an effective funnel page is essential for any business that wants to capture leads and convert them into customers. A well-designed funnel page can make all the difference between a visitor clicking away or signing up for your service. But how do you create a high-converting funnel page? It takes […]
How to Plan and Optimize Your Website Funnel
WebsiteWhen it comes to digital marketing, one of the most effective tools for creating efficient customer journeys is website funnels. If you’re not using website funnels to optimize your marketing efforts, you’re missing out on a huge opportunity to increase conversions and sales. If you don’t have an effective website funnel, you risk losing out […]
The 4 Pillars of Online Reviews: How to Get More Leads and Customers
In today’s highly competitive marketing landscape, it can be hard to stay ahead of the curve and get customers. What if we told you there’s a way to get up to 10 times more leads and customers without changing up your process too much? Enter the 4 pillars of online reviews, a powerful tool that […]
How to Optimize Your Google Business Profile: A Contractor’s Complete Guide
Your Google Business Profile is the most valuable free marketing tool available to home service contractors — and most of them have it half set up. When a homeowner searches “painters near me” or “flooring contractor in [city],” Google’s local map pack is the first thing they see. Those three listings that appear before any […]
How to Plan and Produce 12 Months of Content for Your Business
One of the best pieces of advice any marketing specialist will give you is to publish as much content on as many platforms as possible. Why? Content is what establishes your brand. It’s what makes you an authority in your industry and helps boost your rankings in search engines. Above all of these, your content […]
How Much Do Google Ads Cost for Contractors? A Real-World Breakdown
“How much do Google Ads cost?” is one of the most Googled marketing questions — and most of the answers you’ll find are useless. Vague ranges. Industry averages that blend together plumbers, accountants, and e-commerce stores. Numbers that tell you nothing about what you’ll actually pay as a painting contractor in Phoenix or a flooring […]
How to Get More Google Reviews: The 4-Step System That Doubles Your Rate
Most contractors have the same review strategy: send a link after the job is done and hope for the best. That approach gets a 10 to 15 percent conversion rate at best — meaning for every ten completed projects, you’re walking away with one or two reviews. There’s a better way, and it starts well […]
The 3 Main Features of a Local Google Search Result & How to Rank for Them
Businesses know just how crucial every marketing aspect is, and with the rise of the local web, a strong presence in local Google search results is now necessary. The power of a local Google search is undeniable, but not all businesses know how to maximize it. Some even have yet to learn what it is! […]
What Are Google Ads Keyword Match Types & How To Use Them?
We all see and know about Google Ads. However, most people don’t know what Google Ads keyword match types are, and even fewer understand how to use them correctly. Without understanding the different match types, you’re leaving a lot of money on the table. You could be targeting the wrong keywords or, worse, not targeting […]
