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How to Plan and Optimize Your Website Funnel
WebsiteWhen it comes to digital marketing, one of the most effective tools for creating efficient customer journeys is website funnels. If you’re not using website funnels to optimize your marketing efforts, you’re missing out on a huge opportunity to increase conversions and sales. If you don’t have an effective website funnel, you risk losing out […]
The 4 Pillars of Online Reviews: How to Get More Leads and Customers
In today’s highly competitive marketing landscape, it can be hard to stay ahead of the curve and get customers. What if we told you there’s a way to get up to 10 times more leads and customers without changing up your process too much? Enter the 4 pillars of online reviews, a powerful tool that […]
How to Optimize Your Google Business Profile In 7 Steps
If you run a local business, having a Google Business Profile is essential for your online presence. Google Business Profile is free and helps you manage how your business appears on Google Search and Maps. It simplifies the process of finding information like your address, phone number, hours of operation, and reviews for potential customers. […]
How to Plan and Produce 12 Months of Content for Your Business
One of the best pieces of advice any marketing specialist will give you is to publish as much content on as many platforms as possible. Why? Content is what establishes your brand. It’s what makes you an authority in your industry and helps boost your rankings in search engines. Above all of these, your content […]
How Much Do Google Ads Cost?
As we bid farewell to 2022 and hello to 2023, this is a great moment to assess your company’s performance and consider areas where you can improve this year. New Year’s resolutions might seem like a cheesy tradition, but they’re actually a terrific approach to thinking about the past year and what you want to […]
8 Tips On How to Increase Google Reviews for Your Business
Ready to take your business up a notch? If so, consider getting more Google reviews! Collecting customer feedback is essential. With reliable online reviews, achieving success in this digital world will be easier. That’s why we’ve put together eight helpful tips on how to increase Google reviews — giving your brand the recognition it deserves! […]
The 3 Main Features of a Local Google Search Result & How to Rank for Them
Businesses know just how crucial every marketing aspect is, and with the rise of the local web, a strong presence in local Google search results is now necessary. The power of a local Google search is undeniable, but not all businesses know how to maximize it. Some even have yet to learn what it is! […]
What Are Google Ads Keyword Match Types & How To Use Them?
We all see and know about Google Ads. However, most people don’t know what Google Ads keyword match types are, and even fewer understand how to use them correctly. Without understanding the different match types, you’re leaving a lot of money on the table. You could be targeting the wrong keywords or, worse, not targeting […]
5 Types of Google Ads (& When to Use Them?)
You’ve probably heard that advertising your business on Google is a great way to reach new customers, but with so many different types of ads, it can be hard to know where to start. Do you need a text ad or a video ad? What about a shopping ad or display ad? We’re here to […]
The Anatomy of A Landing Page – Do This to Get Leads or You’re Doing it Wrong.
A landing page, simply put, is any page you direct visitors to from a link. Or, more succinctly, a page that a visitor “lands” on after clicking a link. There’s a variety of types and purposes for landing pages, but most serve as destinations for marketing and advertising campaigns. Although related, marketing, in […]
