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How to Calculate ROAS (and When It’s Different From ROI)
If you’re spending money on ads without tracking your return, you’re flying blind. Contractors who skip this step often keep pouring money into channels that quietly lose them money, or they cut channels that are actually working because they measured the wrong number. ROAS and ROI get thrown around like they mean the same thing. […]
Why Online Reviews Matter More Than Almost Anything Else in Contractor Marketing
If you had to pick one marketing asset for your contracting business — one thing you’d build intentionally and protect above everything else — it should be your online reviews. Not your website. Not your ad accounts. Not your social media. Your reviews. I say that after nearly two decades of helping businesses grow online, […]
The 4 Pillars of Marketing That Actually Work (Miss One and It All Falls Apart)
I’ve been in marketing for a little over 20 years. In that time I’ve done just about every kind of marketing and advertising there is. TV commercials, radio, billboards, Google campaigns, national and international websites. I’ve worked with Fortune 500 companies and built and sold multiple agencies. I’ve run campaigns in nearly every medium you […]
The Traffic Light System: A Decision-Making Framework for Contractors
Every contractor has made this call at least once. You interviewed someone who looked solid on paper but gave vague answers when you asked why they left their last job. They showed up five minutes late. The attitude was slightly off. Nothing felt like a dealbreaker on its own. So you hired them anyway. Ninety […]
Why Google Reviews Go Missing & How to Get Them Back (A Contractor’s Guide)
You pull up your Google profile to check something, and your stomach drops. Last week you had 87 reviews. Today it says 71. Sixteen reviews, gone. No email. No warning. No explanation. The 4.8 you spent three years earning is suddenly a 4.6, and you have no idea what happened. If that has happened to […]
Why Your Contractor Emails Are Ending Up in Spam (And How to Fix It)
Imagine sending 100 emails to potential clients this week, but only 20 of them actually see your message. The other 80? They’re sitting in spam folders, and your customers have no idea you even reached out. This is happening to contractors and local businesses every single day. You might be doing everything right—sending professional emails, […]
How to Use CRM Zip Code Targeting to Maximize Your Ad ROI
You pour thousands into advertising for your home service business—Google Ads, Local Service Ads, Facebook campaigns—but the leads that trickle in hardly ever turn into paying jobs. It’s frustrating to watch your marketing budget disappear with little to show for it in new projects or revenue. If you’re a residential contractor or home service pro, […]
Why Your Contracting Business Stopped Growing (It’s One of These 5 Things)
Right now, someone in your area is beating you. Not because they’re better at the trade. Because they have a system you don’t. Most contractors, when something feels off in the business, throw money at marketing. But if the real problem is the sales process, more marketing just sends more leads into a broken funnel. […]
How to Build a High-Converting Website: The MENU Framework
Imagine you’re standing in a bustling food court or a vibrant strip mall, surrounded by a myriad of dining options. The enticing aromas, colorful menus, and bustling activity can be overwhelming. In this scenario, how do you decide where to eat? It’s a complex decision, and in this blog post, we’re going to delve into […]
Contractor Marketing ROI: 3 Key Factors That Impact Your Success
You’re spending money on ads, SEO, and lead generation, but something isn’t adding up. Despite investing in marketing, you’re not seeing the returns you expected. You’re not alone—many contractors face the same frustration when it comes to marketing ROI. Common Frustrations If any of these sound familiar, you’re likely wondering if marketing even works. You might […]
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