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Web Design vs Web Development: What is the Difference?

Web Design vs Web Development: What is the Difference? web design vs web development

Reading Time: 7 minutes Knowing the difference between web design vs web development is important if you need a new website or are thinking about a redesign. You also might have heard that you need good web design or web development to have a good, user-friendly, website. It’s true, but many people don’t know […]

The 9 Top Places to Advertise Online In [2020]

The 9 Top Places to Advertise Online In [2020] top places to advertise online

Reading Time: 8 minutes Good advertising is crucial for every successful business so it’s crucial to learn which are the best places to advertise online. Regardless of the size of your business, you will want your advertising efforts to go beyond your local advertising channels.  Online advertising provides you with a convenient method to […]

Sales Funnel vs Website: Does Your Business Need Both?

Sales Funnel vs Website: Does Your Business Need Both? sales funnel vs website

Reading Time: 8 minutes The worldwide web has changed the buying process. More transactions take place online. As such, more and more businesses have turned to the web in order to add more customers to their rosters. However, many business owners are confused about what type of web properties they should employ to attract […]

How to Outline a Blog Post: A Simple Step-by-Step Guide

How to Outline a Blog Post: A Simple Step-by-Step Guide how to outline a blog post

Reading Time: 8 minutes What makes a blog post shareable? Is it the topic or readability that matters most? For one thing, blog posts are never perfect. The other question you might be asking is how to outline a blog post? You’ll find yourself constantly thinking of updates to add to old posts, whether for […]

Why Are Press Releases Important & How to Use Them

Why Are Press Releases Important & How to Use Them why are press releases important

Reading Time: 8 minutes Have you heard or noticed that many businesses are using press releases to grow? Are you wondering why are press releases important? Is this is a strategy that you can use to your benefit? With so much information available on the web, you need to find as many ways as […]

What Is a Digital Marketing Funnel and How Do You Build One?

What Is a Digital Marketing Funnel and How Do You Build One? what is a digital marketing funnel

Reading Time: 11 minutes What is a digital marketing funnel? Digital marketing exponentially broadens your company’s outreach and options. Not only can you connect with potential customers over a number of different channels, but you can also tap into social media platforms where your marketing message will potentially take off. Dozens of options in […]

ROAS Calculation: The Ultimate Guide to ROI for Advertising

ROAS Calculation: The Ultimate Guide to ROI for Advertising roas calculation ultimate guide

Reading Time: 10 minutes If you’re considering using online advertising to help you drive new leads and sales for your business, it’s critical that you know how to calculate your return on your investment for ads. Not understanding ROAS calculation can very quickly cripple an otherwise successful ad campaign.

Why Online Reviews Matter & 6 Ways to Getting More Reviews

Why Online Reviews Matter & 6 Ways to Getting More Reviews why online reviews matter

Reading Time: 8 minutes Getting reviews for your business on sites, like, Google, Yelp or Amazon, is critical to your business’s success online. Most people start looking for products and services by doing web searches before they make a decision about buying a product or service. The people searching the web use these reviews […]

Why Do People Buy: Understanding the Buyer’s Motivation

Why Do People Buy: Understanding the Buyer’s Motivation why do people buy

Reading Time: 7 minutes Why do people buy? It’s the question every marketer tries to answer before creating an e-commerce strategy. When customers visit your store looking for something, what’s the magic factor that pushes them to ‘add to cart’? There are actually many reasons why a customer wants to spend money, the question […]

Why Use Marketing Automation In your Business

Why Use Marketing Automation In your Business why use marketing automation

Reading Time: 7 minutes Why Use Marketing Automation In your Business What if you could set up your marketing to work by itself? All you have to do is sit back and wait for sales and leads to come through the door. With just a little work, you can actually set up marketing automation […]