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What Is an SEO Content Brief and How Do You Write One?
If you’re like most business owners, you want to make sure that your website is ranking as high as possible on search engine results pages (SERPs). In order to do this, you need to create content that is optimized for search engines. But what is an SEO content brief and how do you write one? In […]
How to Repurpose Content to Gain More Online Visibility
If you’re like most business owners, you want more online visibility. After all, what’s the point of creating content if no one is going to see it? The good news is that you can repurpose your content in many ways to ensure that it gets seen by as many people as possible. Evergreen content is […]
Top 5 White Hat Link Building Tactics That Improve Your Website Authority
SEO is one of the first things that brands consider when they’re trying to build their online presence. After all, search engines are an information and traffic powerhouse that can generate thousands of visitors to your site. If you rank on the first page of search engines, then you’re getting a free pass to invite […]
What Is Digital Advertising: A Beginner’s Guide
As a business owner or decision-maker, you’ve probably asked this question a million times: “What is digital advertising, exactly?” Well, if you’ve seen a sponsored video, story, or post as you scrolled through Facebook, Instagram, or YouTube, you’ve already experienced being on the receiving end of a digital advertising campaign. See, the global spending on digital advertising has […]
What Are Backlinks and Why Are They Important?
When it comes to businesses, digital marketing is essential. You generate your leads through online content, nurture them, and then convert them into customers or clients. One of the most effective ways to connect with your clients is to have a well-maintained website. You show visitors who you are, what you have, and what you […]
How to Optimize Your Website for Mobile In 10 Steps
Technology has transformed the way consumers use their mobile phones. Nowadays, you can use your phone to produce high-quality content, enjoy media platforms, and even complete online transactions. Global internet usage has reached a whopping 4.32 billion people — 90% of whom use mobile devices to go online. For this reason, learning how to optimize […]
Local SEO for Small Businesses: Top 8 Ways to Increase Online Visibility
Did you know that 86% of customers use Google Maps to look for businesses in their area? If you want to expand your brand’s potential, it’s time to start looking into local SEO for small businesses. It’s what allows all of the businesses you see on the “Near Me” section to appear on top of the […]
What Is On Page vs Off Page SEO & Why You Need Them
When talking about Search Engine Optimization, there are two aspects to consider. These are on-page SEO and off-page SEO. Both dimensions are crucial in your overall strategy. That means you cannot focus on only one but must incorporate both to get the desired results. The question many have is determining the difference between the two […]
How to Tailor Content for Each Stage of Buyer Journey
It’s always tempting for businesses to go right ahead and create content for all their channels. While it’s great to churn quality content constantly, it will be in vain if they don’t respond to your buyers’ journeys. Many businesses fail to recognize the importance of tapping into the buyer journey when creating content. In some cases, […]
How Email Marketing Can Grow Your Business
Marketing is an expensive undertaking. For businesses that do not have the capital to splurge on far-reaching marketing campaigns like their established counterparts, there are still ways in which they can reach out to their chosen market. Contrary to popular belief, email marketing is still strong and reliable. Do not believe all that hemming and hawing […]
