The SCG Blog
Read the Latest Local Marketing Tips & Advice
- All Categories
- Automation & CRM
- Branding & Design
- Business
- Content & Social
- Lead Generation
- Marketing
- Paid Advertising
- SEO
- Websites & Funnels
15 Best Sales Automation Tools to Close More Appointments
Are you feeling burned out and overwhelmed by sales? Things used to be so simple. Millions of competitors are vying for the attention of hundreds of millions of potential clients. There’s one thing for certain in the world of sales: You’re going to be left behind if you still use the same dated tools and methods. […]
How to Market Your Small Business On a Budget
Every business needs to devote resources to digital marketing. After all, a strong online presence is essential for any business. For large corporations with plenty of money to allocate for marketing, this doesn’t pose any problems. However, just because your small business doesn’t have the same budget doesn’t mean you can’t make use of effective marketing […]
How to Rank Locally on Google In 5 Steps
If you’re a local business, you’re probably well aware that people use Google to discover what you have to offer. With so many companies around, it’s crucial that you’re found! As such, you’ll need to invest in local SEO if you want to stay relevant. Local SEO allows you to reach out to new customers […]
The Best 7 Tips for Successful Facebook Ads
Nobody’s going to argue that Facebook is the social networking platform to be part of if you’re a marketer. Why? As of 2024, the social media giant has more than 3 billion active users. That’s 3 billion opportunities to sell a product, peddle information, and draw traffic to a corporate site. With marketers using Facebook […]
What Is Evergreen Content and Why You Should Be Writing It
When it comes to marketing a brand, an online store, or a website, content marketing is among the strategies that bring the most success. However, not all forms of content will be helpful, and many of your most valued articles may become outdated and useless over time. Evergreen content is the best way to solve this problem. You’ll […]
17 Best Digital Marketing Tools for Any Business or Budget
Today’s businesses rely on digital marketing techniques to remain competitive. A solid tech stack promotes growth and prevents you from wasting resources on time-consuming activities. On the other hand, failing to use current marketing methods may cause your company to fall behind its competitors. The great news is that there is plenty of software available […]
How to Increase Social Media Engagement: Tips to Use Today
Social media has become a melting pot uniting consumers across all demographics — location, age, gender, etc. Sites like Facebook, Instagram, Youtube, and Twitter provide businesses of all sizes free access to a massive pool of audiences. However, instead of thinking of how to increase social media engagement, some entrepreneurs don’t give these platforms the […]
What Is a Value Ladder and How to Build One
Most businesses have more than one product, service, or level (plan) of service they offer… but, many of those same businesses do not have a clear path of those products mapped out. The result is often a lack of team clarity, not knowing when or how to offer one product over another, not being able […]
How to Create a Website Funnel in 5 Easy Steps
So, you want to know how to create a website funnel? You’ve probably read 101 examples, definitions, how-tos, and more. The reality is there’s a lot of information about funnels but a lot of it comes from people that don’t actually make them. That’s where we differ. We’re an agency that uses websites and website funnels […]
Content Marketing vs Traditional Marketing: Pros & Cons
Every business uses marketing strategies to gain visibility and sell, but the differences between content marketing vs traditional marketing are rarely discussed. Most marketing departments conflate the two, which isn’t always the best practice. Content marketing is very different from traditional marketing methods, such as pop-ups and paid online advertising. When considering which marketing strategy is […]
