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Why Online Reviews Matter More Than Almost Anything Else in Contractor Marketing
If you had to pick one marketing asset for your contracting business — one thing you’d build intentionally and protect above everything else — it should be your online reviews. Not your website. Not your ad accounts. Not your social media. Your reviews. I say that after nearly two decades of helping businesses grow online, […]
How to Use Affiliate Marketing to Make Money With Your Blog
Wouldn’t a little side income be nice right now? Today’s online entrepreneurs are doing just that, running their own websites, blogs, and e-commerce stores, and some make millions of dollars per year. One effective way to start your online money-making machine is to join an affiliate marketing network. If you want to turn your blog […]
Why Are Press Releases Important & How to Use Them
Have you heard or noticed that many businesses are using press releases to grow? Are you wondering why are press releases important? Is this is a strategy that you can use to your benefit? With so much information available on the web, you need to find as many ways as possible to get your business and […]
What Is a Marketing Funnel? The 5-Stage Customer Journey Every Contractor Needs
Most contractors think marketing ends when the phone rings. It doesn’t. It’s barely started. A marketing funnel is the full journey a customer takes with your business — from the moment they first hear your name to the moment they’re telling their neighbor to hire you. For contractors, that journey has five distinct stages, and […]
How to Make A Website ADA Compliant? A Free Checklist
ADA is shorthand for the Americans with Disabilities Act. This federal legislation protects the rights of employees with disabilities. In the workplace, ADA requires both public and private-sector employers to make reasonable accommodations for employees with disabilities. Online, ADA applies to websites too. They must be accessible, and they must communicate effectively to people […]
How Much Does a Website Cost? A Complete Pricing Guide
Most people when faced with the prospect of building a website for their businesses must deal with the issue of cost at some point in the process. However, the variables involved in building a website make it nearly impossible to answer the question of cost easily. Websites are more than just a collection of pages. […]
Web Design vs Web Development: What is the Difference?
Knowing the difference between web design vs web development is important if you need a new website or are thinking about a redesign. You also might have heard that you need good web design or web development to have a good, user-friendly, website. It’s true, but many people don’t know what web design or web […]
What Is Inbound Marketing & Why You Should Use It
No one likes to watch their favorite TV shows and have commercials pop upright in the middle, or finding their inbox full of sales emails from companies they never heard of or subscribed to. These are mass marketing techniques, and they’re not effective anymore. Today, customers decide who to buy from, which products interest them, and whether […]
9 Pro Tips for your Social Media Optimization Strategy
In 2020, almost all brands have switched to talking to their customers directly online. If you haven’t done so already, it’s time to update your social media optimization strategy. How strong is your relationship with your followers and fans? Are you getting thousands of likes and views on every post? If not, your social media […]
What Is Cornerstone Content and How You Should Use It
Whether you are new to blogging and content marketing or a seasoned pro… chances are you’ve wondered what is cornerstone content all about anyway? Used correctly, cornerstone content can make your site more focused, more SEO friendly, more user friendly, all of which will lead to better SERPs rankings, leads, and sales. Not used, or […]
