Every day, homeowners in your market open Google and type something like “painting contractor near me,” “best flooring company in [city],” or “landscaper [neighborhood].” The contractors who show up in those results are getting calls. The ones who don’t are invisible to that search — regardless of how good their work is. That visibility is […]
Category: SEO
Long-Tail vs Short-Tail Keywords: What Is the Difference?
Many businesses are not conversant with SEO, and it is understandable because SEO is not a simple thing, after all. However, most of them are still aware of the benefits of using the right keywords for their business website. Keywords are a significant part of SEO campaigns. They are the phrases and words that your […]
Why Online Reviews Matter More Than Almost Anything Else in Contractor Marketing
If you had to pick one marketing asset for your contracting business — one thing you’d build intentionally and protect above everything else — it should be your online reviews. Not your website. Not your ad accounts. Not your social media. Your reviews. I say that after nearly two decades of helping businesses grow online, […]
How to Use Affiliate Marketing to Make Money With Your Blog
Wouldn’t a little side income be nice right now? Today’s online entrepreneurs are doing just that, running their own websites, blogs, and e-commerce stores, and some make millions of dollars per year. One effective way to start your online money-making machine is to join an affiliate marketing network. If you want to turn your blog […]
How Much Does a Website Cost? A Complete Pricing Guide
Most people when faced with the prospect of building a website for their businesses must deal with the issue of cost at some point in the process. However, the variables involved in building a website make it nearly impossible to answer the question of cost easily. Websites are more than just a collection of pages. […]
