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5 Types of Google Ads (& When to Use Them?)
You’ve probably heard that advertising your business on Google is a great way to reach new customers, but with so many different types of ads, it can be hard to know where to start. Do you need a text ad or a video ad? What about a shopping ad or display ad? We’re here to […]
The Anatomy of A Landing Page – Do This to Get Leads or You’re Doing it Wrong.
A landing page, simply put, is any page you direct visitors to from a link. Or, more succinctly, a page that a visitor “lands” on after clicking a link. There’s a variety of types and purposes for landing pages, but most serve as destinations for marketing and advertising campaigns. Although related, marketing, in […]
How to Use a Lead Generation Funnel to Get More Local Leads?
The lead generation funnel is one of the most powerful tools a small business owner can use to get more leads. It’s simple, efficient, and easy to customize for your business. But how does it work? A lead generation funnel works by capturing the contact information of potential customers who are interested in what you have […]
Facebook Ads vs Google Ads: Which Is Better for Your Business?
Pay-per-click (PPC) advertising is a huge part of online marketing. It’s a great strategy for small businesses to position themselves in front of their target market and generate leads quickly. Although organic traffic can be generated for free by search engine optimization (SEO), organic traffic can take weeks or even months to show results. PPC, on […]
How Content Marketing Drives Sales For Your Business
The days of flashy advertising easily swaying consumers are long gone. Today’s customers are savvy enough to spot an advertisement from a mile away and are generally uninterested in any sort of sales talk. That’s why it’s so important for businesses to invest in content that can generate value for customers even before they decide […]
What Are Negative Keywords In Google Ads and How to Use Them?
Like most people, you probably think of keywords as the words and phrases you want potential customers to use when searching for your products or services. And while that’s true, there’s another type of keyword that can be just as important to your Google Ads campaigns: negative keywords. Adding negative keywords to your campaign ensures people […]
Are Google Ads Worth It For Your Business?
It would be really great if there was a way for customers to land on your web page with a few clicks at the most convenient time, exactly when they’re looking for your product or service. Luckily, Google Ads can do just that. As easy as this sounds, it takes more than setting up ads […]
How to Get Customer Testimonials & What to Do With Them?
There’s no better person to tell you that your services or products are great than a customer who has tried them. Testimonials from happy customers allow you to learn how much your business impacts their lives. Potential customers can also determine whether your company is worth their time and money, but how do you actually get […]
What Is Competitor Content Analysis and How to Conduct One
Competition is everywhere. In today’s digital age, your competition is not just the businesses down the street. With a global market and social media at our fingertips, companies large and small are vying for attention from the same customers that you are. This is why competitor content analysis is so important. By analyzing what your […]
13 Key Types of Content Marketing to Increase Engagement and ROI
Do you want to improve your website’s engagement and ROI but don’t know where to start? Content marketing is a great and flexible way to achieve those goals. However, failing to understand the most effective types of content marketing can result in low website traffic and conversion rates. In this blog post, we’ll look at some […]
